Deck 21 Flashcards Preview

50 Terms > Deck 21 > Flashcards

Flashcards in Deck 21 Deck (27):
1

Institutional Advertisement

The process used to create a favorable image for a company and foster goodwill in the marketplace

2

Aseotic Packaging

A food storage process that keeps foods fresh without refrideration

3

COD sale

a transaction that occurs when a customer pays for merchandise at the time of delivery

4

Boomerang Method

A selling method that converts a customer's objection into a selling point

5

Brand Mark

A unique symbol coloring lettering or other design elelements

6

Brick and Motar Retailers

Traditional retailers that sell goods to customers from physical stores, rather that over the internet

7

consensus

A descion on which all members of a team agree

8

Demand elasticity

The Degree to which demand for a product is affected by it price

9

direct check method

The merchandise is checked directly against the actuall invoice ir ourchase order

10

E-tailing

Retailers selling products over the Internet to the customer also known as online retialing

11

HTTP

The global computer protocol used to i.d. and locate Web pages on the Internet

12

HTML

A detailed code used to write Web pages

13

Free-on-Board

The price for goodincludes delivery expenses to a specified point and no further

14

JIT inventory system

An inventory system that controls the flow of parts and material into assembly and manufacturing plants

15

Markup pricing

The process qhere resellers add a dollar amount to their cost to arrive at a price

16

model stock list

An inventory monitoring plan used for merchandise that quickly goes out of fashion

17

objection analysis sheet

A document that lists common objections and possible responses

18

open-to-buy OTB

The amount of money left for buying goods after all purchases recieved and on order have been considered

19

penetration pricing

a pricing policy that sets the intial price for a new product very low

20

producer price index

Measurment of wholesale price levels in the economy

21

push policy

A manufacturer uses a mix of personal selling advertising and buying discounts to promote a product to large retailers that sell its product

22

Qualitative research

A type of research that couces on smaller numbers of people and tries to answer why or how questions

23

Rack jobbers

Wholesalers that mmanage inventory and merchanndising for retailers ny counting stock filling it in when needed and maintaing store displays

24

Reverse auction

Sale in which companies post what they want to buy and suppliers bid for the contract

25

Service close

A way to close a sale in which the salesperson expalins services that overcome obstacles or problems

26

SEC

Federal Agency that regulates the sale of securities licenses brokerage frims and financails advisers and investigates dealings among corps

27

spot check method

the reciever of a delivery conducts a cjeck of one carton in a shipment to see if the right kind and quantity if giids were delieverd