Design Terminology

Question 1

the quality of an object or substance with respect to light reflected by the object

Answer 1

color

Question 2

the use of similar design features again and again

Answer 2

repetition

Question 3

grouping art elements to create a relationship

Answer 3

proximity

Question 4

the appearance or condition of oneness

Answer 4

unity

Question 5

the relationship between the foreground and the background

Answer 5

figure ground relationship

Question 6

the importance of certain elements above others in the same competition

Answer 6

dominance

Question 7

the adjustment of space between two characters in text

Answer 7

kerning

Question 8

fragments of paper and other materials arranged and glued to a supporting surface

Answer 8

collage

Question 9

the specific spatial character of an area or line

Answer 9

shape

Question 10

a theory that you divide your image with two vertical and two horizontal lines, the areas where it intersects will be the focal point

Answer 10

rule of thirds

Question 11

designed to attract attention

Answer 11

display type

Question 12

the degree of transparency an element has

Answer 12

opacity

Question 13

change or movement producing a progression

Answer 13

sequence

Question 14

the adaption of parts to one another so as to form a coherent whole

Answer 14

harmony

Question 15

art where the artist is the catalyst for the art experiment, rather than being the center

Answer 15

relational aesthetics

Question 16

to change the character of an element, to make it different

Answer 16

variety

Question 17

two design elements in opposition to each other

Answer 17

contrast

Question 18

the arrangement of text in a readable and visually appealing way

Answer 18

typography

Question 19

the relative size among separate elements, keeping the shape and proportion the same

Answer 19

scale

Question 20

visual weight given to most important aspects

Answer 20

Hierarchy

Question 21

the extent of a shape, or length of a line

Answer 21

size

Question 22

the edge of a shape

Answer 22

outline

Question 23

a gradual change in one color in terms of one color’s three independent parts

Answer 23

gradient

Question 24

a selection of colors you chose to use for your design

Answer 24

palette

Question 25

regular recurrence in a sequence

Answer 25

rhythm

Question 26

a color scheme of one hue including variations on saturation and value

Answer 26

monochrome

Question 27

the idea behind the work is more important than the finished art. object

Answer 27

conceptual art

Question 28

principles embodied in the styles, theories, or philosophies of the art of ancient Greece and Rome

Answer 28

classicism

Question 29

a color model that is used for print purposes. It is a subtractive color, meaning we begin with white and end up with black

Answer 29

CMYK

Question 30

dynamic interrelationships of force as seen in the interaction among the qualities of the art elements

Answer 30

tension

Question 31

stressing the use of curved lines

Answer 31

curvilinear

Question 32

a color model that is used for on-screen purposes. It is an additive color, meaning we begin with black and end up with white

Answer 32

RGB

Question 33

any change made to the size, position or general character of forms relative to how they normally appear

Answer 33

distortion

Question 34

the inversion of background and foreground

Answer 34

figure ground reversal

Question 35

visual illusion with two alternate view points

Answer 35

figure ground ambiguity

Question 36

comparative and accurate relations between parts of a whole

Answer 36

proportion