What is digital marketing?
satisfying customer needs via technology
What is m-commerce
purchasing goods via a mobile
what is e-commerce
purchasing goods online
why is it cost-effective
use social media as a database
no physical store
what is e tailing
electronic retailing
why is it beneficial
selling process easier, small businesses can reach a wider audience
why is e commerce not always beneficial
some services need to be in person
What are some examples
social media - twitter, instagram
e tailing - amazon, asos
m commerce - just eat uber eats
devices - phone or laptop