E10: Social Suite Applications Flashcards
(135 cards)
What are Eloqua’s Social Suite Applications?
Out-of-the-box applications that integrate seamlessly with popular social media sites.
Can all Eloqua user types work with the Social Suite Applications?
Yes.
What types of credentials do you need to work with the Social Suite Applications?
Permission to access the asset type, and API enabled on the account
What should you consider when deciding what type of social media content to include in an Eloqua campaign?
Where your audience hangs out.
Name five shorthand reasons to incorporate social media into your campaigns.
Listen, Research, Promote, Extend, Convert
The four benefits of Social Suite Applications are:
(1) improved data, (2) better targeting, (3) increased engagement, (4) accelerated conversion.
The ____ refers to all the connections that Eloqua makes with outside systems.
AppCloud
_______ was formerly referred to as Cloud Components.
AppCloud Content
______ is applications built by Eloqua and offered through Eloqua landing pages.
AppCloud Content
True or false: AppCloud Content encompasses social and non-social apps.
True.
How do you find AppCloud Content?
Landing Page Easy Editor > Cloud Content button on left navigation
What kind of integration is Progressive Profiling?
AppCloud Content
______ are built by Eloqua and other parties, and take action in a program or Campaign Canvas step.
Cloud Connectors
Is AppCloud Content free or paid?
Free
Are Cloud Connectors free or paid?
Some are free and some are paid.
Setting up a Cloud Connector involves two steps: (1) install the Connector into Eloqua, (2) ______.
configure the Connector to run inside the program or campaign
Setting up a Cloud Connector involves two steps: (1) ______, (2) configure the Connector to run inside the program or campaign.
install the Connector into Eloqua
Other Social Suite integrations refers to….
integrations that do not rely on a program or landing page.
Other Social Suite integrations include webinar registration applications that run through…
a form processing step.
Other Social Suite Integrations provide ____ menus to make data from other systems easily accessible
AppCloud Menus
Calendar integrations under the AppCloud Menu include
Kapost and Oracle Content Marketing
Kapost and Oracle Content Marketing are accessible directly from…
the Asset screen in Eloqua.
True or false: Kapost and Oracle Content Marketing, and other Social Suite Integrations are free to configure on the Eloqua side.
True, but you need an active account on the third party side.
How can an administrator view which Cloud Content apps are available?
Setup > Cloud Content