what does assumption mean?
things that you think are true although you have no definite proof
what does irrational assumption mean?
not based on clear thought or reason
Consumers:
-unaware of hidden perks
-loyalty to brand
-influences from other people
what does rational assumption mean?
based on clear thought or reason.
-cheapest price
- best quality
Business owners
- buy materials at cheapest price
-sell products at highest price
what is a retalier?
business that sells goods to members of the public rather than to shops
Revenue
the money obtained by busness selling products over time
maximise
to increase something to maximum eg profit