Élan 1-Unit 2 Flashcards by Mitchell Brockman

Q

le message caché

A

hidden message

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Q

la publicité

A

advertising

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Q

une publicité, une pub

A

an advertisement

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Q

une pub réussie

A

a successful advertisement

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Q

un spot publicitaire

A

a TV or radio advertisement

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Q

un poster, une affiche

A

a poster

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Q

attirer l’attention

A

to attract attention

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Q

choquer

A

to shock

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Q

flatter

A

to flatter

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Q

inciter

A

to encourage

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Q

surprendre

A

to surprise

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Q

viser

A

to target

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Q

les aliments gras, sucrés ou salés

A

fatty, sugary or salty foods

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Q

le consommateur

A

the consumer

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Q

une promotion

A

a promotion, special offer

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Q

la santé publique

A

public health

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Q

autoriser

A

to allow

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Q

causer un problème

A

to cause a problem

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Q

être influencés par la publicité

A

to be influenced by advertising

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Q

exagérer

A

to exaggerate

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Q

interdire

A

to ban

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Q

nourir sa famille correctement

A

to feed one’s family properly

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Q

réclamer

A

to demand

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Q

la chirurgie esthétique

A

plastic surgery

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une campagne de positionnement des marques

a product placement campaign

une forme de communication

a form of communication

les informations techniques

technical information

la marque

brand, designer name

le panneau

billboard

le réchauffement global

global warming

la société de consommation

consumer society

le sponsoring, le parrainage

sponsorship

un stéréotype

a stereotype

les top models trop minces

supermodels who are too thin

avoir une bonne/mauvaise influence

to have a good/bad influence

faire un bon choix

to make a good choice

jouer un rôle important

to play an important part

manipuler

to manipulate

nuire

to harm

profiter (de)

to benefit (from)

se sentir exclu

to feel excluded

respectueux de l'environnement

environmentally friendly

la communication électronique non-sollicitée

unwanted email

une émission

program (radio or TV)

un journal

a newspaper

un magazine, un illustré

a magazine

les médias

the media

une offre spéciale

a special offer

un panneau

a billboard

un pop-up

a pop-up

la publicité en ligne

online advertising

un rabais

a price reduction

le spam, le pourriel

spam

créer une publicité

to create an advertisement

exercer une influence

to exert an influence

faire du profit

to make a profit

interrompre

to interrupt

louer

to praise

mentir

to lie

montrer

to show

persuader quelqu'un de faire quelque chose

to persuade someone to do something

en marge

in the margin

en promotion

on (special) offer