Email Configuration & Preference Management

Question 1

What elements are needed prior to launching email campaigns?

Answer 1

• Upload list: contacts, hardbounces, competitor domains, and Unsubscribes.
• Email headers & footers are configured for each email groups.

Question 2

What are the Email Subscription statuses? (email group statuses will have no status until a contact has made a selection)

Answer 2

• Subscribed
• Unsubscribed
• No Status

Question 3

What are the non-custom (out-of-the-box) preference management solutions?

Answer 3

• Global Opt-Out
• Campaign level opt-out
• Subscription manager page

Question 4

How does Eloqua manages email suppressions?

Answer 4

Eloqua manages email suppressions via System Exclude (auto), Master Exclude and Campaign Level options