Exam 1

Question 1

The development of computer systems that can perform tasks requiring human intelligence.

Answer 1

Artificial intelligence

Question 2

An interactive intelligence that overlays digital information onto the real world, enhancing our perception and interaction with reality.

Answer 2

Augmented reality

Question 3

Part of a social media message that attempts to persuade a person to perform a desired action.

Answer 3

Call-To-Action

Question 4

How many times a person clicked on a post.

Answer 4

Clicks

Question 5

Media that the public shares digitally and verbally about a brand, consisting of all of the content and conversations around a brand that have been created and published by someone else.

Answer 5

Earned Media

Question 6

Percentage of your audience that has engaged with your content.

Answer 6

Engagement rate

Question 7

Number of times that a person interacted with your content. Includes likes, comments, shares, and sometimes, likes.

Answer 7

Engagements

Question 8

Total number of people who have followed, or liked, your social media account and will see your posts show up in their feeds.

Answer 8

Followers

Question 9

Number of times a person or business tags your business in a social media post.

Answer 9

Mentions

Question 10

All of the channels the company owns; can be website, blog, Youtube, Facebook.

Answer 10

Owned Media

Question 11

Marketing activity that is paid for, traditionally tv advertising, radio spots, and now digital advertising.

Answer 11

Paid Media

Question 12

A form of electrical communication through which users create online communities to share ideas, information, personal messages, and other content.

Answer 12

Social Media

Question 13

Number of people who have seen activity on your social media account.

Answer 13

Reach

Question 14

The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships.

Answer 14

Social Media Marketing

Question 15

Number of times a person has clicked on a call-to-action URL.

Answer 15

URL Click

Question 16

Refers to any digital content that is produced and shared by end users of an online service or website.

Answer 16

User-generated Content (UGC)

Question 17

Specific objectives that you would like to achieve; they include projections of what want to accomplish so you can create an action plan.

Answer 17

Goals

Question 18

What intrigue and motivate you in determining how you want to spend your time.

Answer 18

Passions

Question 19

The words you would use to define your personality or the value that you offer; examples: collaborative, resilient, compassionate, responsible.

Answer 19

Personal Brand Attributes

Question 20

A picture of your true self in the future; it is who you want to be, what you want to do, how you want to feel, and whom you want to associate yourself.

Answer 20

Personal Vision

Question 21

The role you will play in making your vision happen.

Answer 21

Purpose

Question 22

Core principles that give you meaning to your life - a set of standards that determine your attitudes, choices, and actions.

Answer 22

Values

Question 23

General interest in a product or a service.

Answer 23

Awareness

Question 24

Get people to start thinking about the business and look for more information.

Answer 24

Consideration

Question 25

Encourage people to purchase or use a product or service.

Answer 25

Conversion

Question 26

Measure how much it costs to reach 1,000 people.

Answer 26

Cost per thousand (CPM)

Question 27

A representation of a customer's target market based on data collected from existing and target customers.

Answer 27

Customer persona

Question 28

Advertisements served to users on social media platforms.

Answer 28

Social Media Advertisements

Question 29

Allows for social media managers to plan, create, and schedule content on a weekly or monthly basis. Lists: content types, days, times, post text, CTA links expected to be posted to social media.

Answer 29

Social Media Content Calender

Question 30

The planning, development, and management of social media content. Included written posts, and types of content posted on social media.

Answer 30

Social Media Content Strategy

Question 31

The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.

Answer 31

Social Media Listening

Question 32

Determines the network and frequency of posts and types of content that will be published on each network.

Answer 32

Social Media Distribution Strategy

Question 33

Outlines the strategies and tactics for how a company will incorporate social media into its business .

Answer 33

Social Media Marketing Strategy

Question 34

A living document that outlines an organizations social media goals and guides the actions needed to achieve these goals.

Answer 34

Social Media Marketing Plan

Question 35

The continuous process of adjusting and improving the social media marketing plan.

Answer 35

Tuning

Question 36

A way for brands to showcase content in an immersive way, allowing followers to experience different places around the world.

Answer 36

360 video

Question 37

What the brand wants people to do when they see the brands ad.

Answer 37

Advertising Objective

Question 38

Provide a way for customers to contact a business through Facebook messenger, email, by phone or website, shop for products, start food orders, or book a service.

Answer 38

Call-to-action button

Question 39

A single call-to-action URL, directing followers to a website, blog, product page, e-book, or another location online.

Answer 39

Call-to-action Link

Question 40

A way for businesses to manage their Facebook and Instagram pages and profiles in a single interface.

Answer 40

Facebook business suite

Question 41

Allows businesses to set up a free online store on Facebook and Instagram.

Answer 41

Facebook Shops