Exam 2

Question 1

A ____________ is a data warehouse that is limited in scope

Answer 1

data mart

Question 2

The purpose of a data warehouse is for

Answer 2

put key business information into the hands of more decision makers

Question 3

______ refers to the display of complex data relationships using a variety of graphical methods

Answer 3

visualization

Question 4

A(n) _____ is a compilation of data from a database that is organized and produced in printed format

Answer 4

report

Question 5

T or F: by continuing human intelligence and reasoning capabilities with technology’s retrieval and analysis capabilities, visual analytics can help in decision making

Answer 5

True

Question 6

_____ help in analyzing why a key indicator is not at an appropriate level or why an exception occurred

Answer 6

Drill-down reports

Question 7

_________ are produced at predefined intervals to support routine decisions.

Answer 7

scheduled reports

Question 8

A _____ is a collection of related attributes about a single instance of an equity

Answer 8

record

Question 9

T or F: Structured query language is the most common language used to interface with rational database management systems (RDBMSs)

Answer 9

True

Question 10

T or F: The structure of data is typically captured in a data model

Answer 10

True

Question 11

Which of the following statement is true about business intelligence?

Answer 11

It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions

Question 12

T or F: Data dictionaries restrict business rules

Answer 12

False

Question 13

The concept of _______ is based n the notion that distributed groups of people with a divergent range of information and expertise will be able to

Answer 13

collective intelligence

Question 14

_____ are comprised of members from different geographic areas assembled as needed to collaborate on a certain project

Answer 14

Virtual Teams

Question 15

An electronic ________ Is essentially a collection of personal computers networked together with sophisticated software tools to help group members solve problems and make decisions through interactive electronic idea generation, evaluation, and voting.

Answer 15

Meeting System

Question 16

which of the following statements is true about viral marketing

Answer 16

it uses the network effect to increase brand awareness

Question 17

The network effect refers to the notion that the value of a network is dependent on _________

Answer 17

The number of others users

Question 18

T or F: google docs is a web-based email client allowing users to send large attachments and offering large storage space and superior filing and search capabilities

Answer 18

False

Question 19

_____ refers to the process of integrating external stakeholders into the innovation process

Answer 19

open innovation

Question 20

T or F: social media is a classification of web 2.0 application

Answer 20

true

Question 21

A hashtag is used in a tweet

Answer 21

to indicate the topic and relate the tweet to other tweets about the same topic

Question 22

T or F: a wiki is a web site allowing people to post, add, edit, comment, and access information

Answer 22

True

Question 23

Which of the following conditions is essential for successful enterprise 2.0 implementation?

Answer 23

Enterprise 2.0 should be driven by a specific usage context.

Question 24

According to Thomas Baekdal, which of the following is a critical factor for the success of a viral marketing campaign?

Answer 24

marketing sequels

Question 25

T or F: Email is an example of synchronous communication

Answer 25

False

Question 26

An effective ______ process can create customer satisfaction, speed up the collection process, and serve to provide valuable inputs into business intelligence

Answer 26

Order-to-cash

Question 27

Customers can purchase _______ software off the shelf to help them with their personal documents and communications

Answer 27

``` custom packaged personalized tailored bespoke ```

Question 28

T or F: Customer relationship management applications concentrate on the activities involved in promoting and selling products to the customers as well as providing

Answer 28

True

Question 29

Buying a book at Amazon.com illustrates which of the following core business processes?

Answer 29

Order-to-cash

Question 30

An effective ______ process can help to obtain favorable conditions, reduce transaction costs, and ultimately, create customer goodwill as it helps to efficient

Answer 30

procure-to-pay

Question 31

T of F: Companies that have successfully installed enterprise systems are found to follow a basic set of recommendations related to enterprise system implement

Answer 31

True

Question 32

T or F: Internally focused systems coordinate business processes with customers, suppliers, and business partners

Answer 32

False

Question 33

T or F: The order-to-cash process entails sub processes such as price and terms negotiations, issuing of the purchase order, receiving the goods, and receiving

Answer 33

False

Question 34

A ______ information flow consists of information that is received from another organization

Answer 34

upstream

Question 35

A ________ information flow related to the information that is produced by a company and sent along to another organization.

Answer 35

downstream

Question 36

Enterprise resource planning (ERP) extended components focus primarily on ________

Answer 36

customer relationship management and supply chain management

Question 37

Inbound logistics involves business activities associated with _____

Answer 37

receiving and stocking raw materials, parts, and products

Question 38

Which of the following is the first step in the procure-to-pay process?

Answer 38

negotiate price and terms

Question 39

The ability to track products as they move through the supply chain and to foresee external events is a characteristics of ______.

Answer 39

Supply chain visibility

Question 40

Which of the following portrays the improved product, development benefit of a customer relationship management (CRM) system?

Answer 40

tracking customer behavior over time that helps to identify future opportunities for product and service offerings

Question 41

T or F: in an operational customer relationship management (CRM), marketing, sales, and support personnel see only current interactions with the customer depending

Answer 41

False

Question 42

Supply chain planning begins with _____.

Answer 42

Product demand planning and forecasting

Question 43

La Belle Inc. introduced a new line of accessories for teenaged girls last season. Following its immense popularity with the targeted group, the company anticipated high sales this season. It ordered raw materials accordingly, and even ensured that they had sufficient inventory to meet excess demand, if any. However, the success of the new line turned out to be a fad, as the teens soon turned to other products offered by competing brands, and La Belle's sales declined. This forecasting error caused a huge discrepancy in the amount of raw materials they needed and the amount of inventory they had already piled up in anticipation of good sales. This is an example of ________.

Answer 43

The bullwhip effect

Question 44

____ Refers to using multiple communication channels to support the communication preferences of users, such as the Web, the company's Facebook page, industry blogs, telephone, and so on.

Answer 44

Enterprise application

Question 45

Customer relationship management allows organizations to focus on driving revenue as well as on reducing costs, as opposed to emphasizing only

Answer 45

True

Question 46

Which of the following is the key use of the distribution planning module of supply chain management?

Answer 46

to optimize the allocation of available supply to meet demand

Question 47

Oganizations that effectively utilize _____ can more easily customize marketing campaigns from the segment level to even the individual customer.

Answer 47

analytical customer relationship management (CRM)

Question 48

Which of the following is a main objective of customer relationship management applications focusing on downstream information flows?

Answer 48

to portray a positive corporate image

Question 49

the efficiency of a supply chain management (SCM) system is independent of the data entered into it

Answer 49

False

Question 50

________ refers to systems for providing effective and efficient communication with the customer from the entire organization.

Answer 50

Collaborative customer relationship management CRM)