A ____________ is a data warehouse that is limited in scope
data mart
The purpose of a data warehouse is for
put key business information into the hands of more decision makers
______ refers to the display of complex data relationships using a variety of graphical methods
visualization
A(n) _____ is a compilation of data from a database that is organized and produced in printed format
report
T or F: by continuing human intelligence and reasoning capabilities with technology’s retrieval and analysis capabilities, visual analytics can help in decision making
True
_____ help in analyzing why a key indicator is not at an appropriate level or why an exception occurred
Drill-down reports
_________ are produced at predefined intervals to support routine decisions.
scheduled reports
A _____ is a collection of related attributes about a single instance of an equity
record
T or F: Structured query language is the most common language used to interface with rational database management systems (RDBMSs)
True
T or F: The structure of data is typically captured in a data model
True
Which of the following statement is true about business intelligence?
It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions
T or F: Data dictionaries restrict business rules
False
The concept of _______ is based n the notion that distributed groups of people with a divergent range of information and expertise will be able to
collective intelligence
_____ are comprised of members from different geographic areas assembled as needed to collaborate on a certain project
Virtual Teams
An electronic ________ Is essentially a collection of personal computers networked together with sophisticated software tools to help group members solve problems and make decisions through interactive electronic idea generation, evaluation, and voting.
Meeting System
which of the following statements is true about viral marketing
it uses the network effect to increase brand awareness
The network effect refers to the notion that the value of a network is dependent on _________
The number of others users
T or F: google docs is a web-based email client allowing users to send large attachments and offering large storage space and superior filing and search capabilities
False
_____ refers to the process of integrating external stakeholders into the innovation process
open innovation
T or F: social media is a classification of web 2.0 application
true
A hashtag is used in a tweet
to indicate the topic and relate the tweet to other tweets about the same topic
T or F: a wiki is a web site allowing people to post, add, edit, comment, and access information
True
Which of the following conditions is essential for successful enterprise 2.0 implementation?
Enterprise 2.0 should be driven by a specific usage context.
According to Thomas Baekdal, which of the following is a critical factor for the success of a viral marketing campaign?
marketing sequels
T or F: Email is an example of synchronous communication
False
An effective ______ process can create customer satisfaction, speed up the collection process, and serve to provide valuable inputs into business intelligence
Order-to-cash
Customers can purchase _______ software off the shelf to help them with their personal documents and communications
custom packaged personalized tailored bespoke
T or F: Customer relationship management applications concentrate on the activities involved in promoting and selling products to the customers as well as providing
True
Buying a book at Amazon.com illustrates which of the following core business processes?
Order-to-cash
An effective ______ process can help to obtain favorable conditions, reduce transaction costs, and ultimately, create customer goodwill as it helps to efficient
procure-to-pay
T of F: Companies that have successfully installed enterprise systems are found to follow a basic set of recommendations related to enterprise system implement
True
T or F: Internally focused systems coordinate business processes with customers, suppliers, and business partners
False
T or F: The order-to-cash process entails sub processes such as price and terms negotiations, issuing of the purchase order, receiving the goods, and receiving
False
A ______ information flow consists of information that is received from another organization
upstream
A ________ information flow related to the information that is produced by a company and sent along to another organization.
downstream
Enterprise resource planning (ERP) extended components focus primarily on ________
customer relationship management and supply chain management
Inbound logistics involves business activities associated with _____
receiving and stocking raw materials, parts, and products
Which of the following is the first step in the procure-to-pay process?
negotiate price and terms
The ability to track products as they move through the supply chain and to foresee external events is a characteristics of ______.
Supply chain visibility
Which of the following portrays the improved product, development benefit of a customer relationship management (CRM) system?
tracking customer behavior over time that helps to identify future opportunities for product and service offerings
T or F: in an operational customer relationship management (CRM), marketing, sales, and support personnel see only current interactions with the customer depending
False
Supply chain planning begins with _____.
Product demand planning and forecasting
La Belle Inc. introduced a new line of accessories for teenaged girls last season. Following its immense popularity with the targeted group, the company anticipated high sales this season. It ordered raw materials accordingly, and even ensured that they had sufficient inventory to meet excess demand, if any. However, the success of the new line turned out to be a fad, as the teens soon turned to other products offered by competing brands, and La Belle’s sales declined. This forecasting error caused a huge discrepancy in the amount of raw materials they needed and the amount of inventory they had already piled up in anticipation of good sales. This is an example of ________.
The bullwhip effect
____ Refers to using multiple communication channels to support the communication preferences of users, such as the Web, the company’s Facebook page, industry blogs, telephone, and so on.
Enterprise application
Customer relationship management allows organizations to focus on driving revenue as well as on reducing costs, as opposed to emphasizing only
True
Which of the following is the key use of the distribution planning module of supply chain management?
to optimize the allocation of available supply to meet demand
Oganizations that effectively utilize _____ can more easily customize marketing campaigns from the segment level to even the individual customer.
analytical customer relationship management (CRM)
Which of the following is a main objective of customer relationship management applications focusing on downstream information flows?
to portray a positive corporate image
the efficiency of a supply chain management (SCM) system is independent of the data entered into it
False
________ refers to systems for providing effective and efficient communication with the customer from the entire organization.
Collaborative customer relationship management CRM)
