Exam 3 Flashcards
chinese firewall
where one division in a firm cannot ethically reveal material info to another division
mosaic analysis
method used by stock market analysts to gather info about a corporation’s character & financial stability
most common unethical acts in marketing
deception, churning, unsuitability, bundling, dependence creation
caveat emptor
(buyer beware) makes consumers responsible for transactions on the grounds that they know or should know all about the product they’re buying
dependence effect
can manufacturers really create a new market demand simply through advertising?
staple
produce whose life cycle can span many generations
fad
public desire for product whose use is so superficial, the desire is based more on whim than need
underpricing
large company uses price manipulation to drive a smaller competitor out of business
discriminatory pricing
lobbying for laws that allow industry to sell at higher costs to certain buyers
price fixing
conspiring with a competitor to divide a market
marginal utility of money
increased quality to life brought on by last dollar spent
marginal utility of a good
value to a consumer created by a good’s last unit of consumption
shadow pricing
comparing of free market purchasing practices to assign $ values to quality of life goods or even to life itself
ethos
accepted norms of one’s society
morality
study of rules relating to interpersonal relationships
moral philosophy
set of values governing social interactions which sustains accepted fundamental rights for all
moral judgement
process of deciding what is fair and not fair with respect to people you know
conformity expectations
governed by the unwritten rules of decorum and ethos
3 influences of a company’s internal culture
visible artifacts, organization values, underlying beliefs
organizational culture
set of informal shared values, norms, behavioral standards, and expectations that influence the ways in people interact to achieve goals
cognitive limitation
only considering 2 paths, missing possible alternatives
contractual inequality
though both parties legally have equal rights, one is in some way disadvantaged