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Flashcards in Exam Deck (14):
1

What are socio cultural influences

Gender
Age
Socio-economic
Ethnicity
Disability

2

What is commercialization

The act of making something available for purchase with the aim of making profit

3

Commercialization triangle

Sport


Media. Sponsorship

4

reason why media raise participation

Increase profile of sport leading to more people wanting to take part

5

Advantages of comercialisation in sport

People start doing sport
Becomes popular
Raise a lot of money
Athletes get famous

6

Disadvantage of commercialization on sport

Cost a lot of money
Players lose their dignity
Sport turns into a business

7

Advantage of commercialization in players

Better wages
More competition
More motivation
Create a personal brand

8

Disadvantage of commercialization in players

Less privacy
Their focus is money
Creation of high expectations

9

Advantage of commercialization in spectators

Learns new skill
Motivation
Better social life

10

Disadvantage of commercialization in spectators

Extremism

11

Advantage of commercialization for advertisement

Make money

12

What is sportsmanship

The qualities of following the rules and fair and gracious in victory and defeat

13

What is gamesmanship

Bending the rules of a sport without actually breaking them

14

What is deviance

Behavior that goes against the moral values of a sport