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Flashcards in FINAL Deck (19):
1

A market product strategy focuses on?

extending the product life cycle

2

Advertising, Sales, Direct Marketing are all examples of?

non personal selling

3

A major portion of US advertising is designed to?

provide information about something whether a product or cause etc...

4

A business starts with an idea/vision, then what do you need?

a business plan

5

A small landscaping business is reviewing their information, they need to do what?

accounting

6

bundles?

a marketing strategy that joins products or services together in order to sell them as a single combined unit. Allows for the convenient purchase of several products and or services from one company.

7

The pork industry sponsors an ad that says “pork, the other white meat”. What type of promotion is this?

information advertising

8

consumer products are classified as?

convenience products, shopping products, and specialty products

9

what are convenience products?

frequent unimportant products you can buy anywhere

10

what are shopping products?

relatively frequent, very important, high price, things such as xbox, fridge, couch etc...

11

what are specialty products?

infrequently bought, high price things such as rings etc...products you customize and stuff or other high end stuff

12

goods and services are classified as consumers or business depending on?

purchasers of the particular item bc of like a business or consumer buys them

13

After a consumer compares products based on quality, price, style, etc is classified as what type of product?

shopping product

14

What is celebrity advertising?

using someone like lebron james to create a bigger image and more recognition

15

advertising, sales, direct marketing are examples of?

non personal selling

16

a major portion of U.S. advertising is to provide?

information about products and stuff

17

marketing mix?

the 4P’s (product, place, price, promotion)

18

what is selective demand

desired for a specific brand

19

what is primary demand

consumer desire for a general product category