final test (15,16 & 19) Flashcards Preview

marketing 327 > final test (15,16 & 19) > Flashcards

Flashcards in final test (15,16 & 19) Deck (10):
1

Informative promotion

increase awareness, explain how product works, suggest new uses, build company image

2

Persuasive promotion

Encourage brand switching, change customers' perception of product attributes . Influence immediate buying decision

3

Reminder Promotion

Remind customers that product may be needed

remind customers where to buy product

Maintain customer awareness

4

The Promotion Mix

A combination of production tools used to reach the target market and fulfill the organization's overall goals. The promotional mix includes Advertising, public relations, sales promotional personal selling & social media

5

The Promotion Mix

A combination of production tools used to reach the target market and fulfill the organization's overall goals. The promotional mix includes Advertising, public relations, sales promotional personal selling & social media

6

Public Relations

Evaluates public attitudes, identifies areas with the organization that public may be interested in, and executes a program to earn public understanding

7

Public Relations

Evaluates public attitudes, identifies areas with the organization that public may be interested in, and executes a program to earn public understanding

8

Personal selling

Planned presentation to one or more prospective buyers for the purpose of making a sale

9

Personal selling

Planned presentation to one or more prospective buyers for the purpose of making a sale

10

AIDA concept

Attention, Interest, Desire & Action

Model that outlines the process for the achieving promotional goals in terms of stages of consumer involvement with the message