first test

Question 1

Question 1

successfully attracting customers from target market is a result of:

Answer 1

B

(an effective marketing plan)

Question 2

question 2

restaurants at shopping malls can be classifed as which type of operation?

Answer 2

B

(convenience)

Question 3

question 3

one main principle of pricing psychology states that customers perceive?

Answer 3

B

a price of $6.00 and $6.99 as being about the same

Question 4

question 4

which is an example of publicity?

Answer 4

A

(a restaurant review by a food critic)

Question 5

question 5

survey questions about age, income, geography seek to understand which type of information?

Answer 5

A

(demographic)

Question 6

question 6

an exmaple of an interactive communication channel is a

Answer 6

A

(website)

Question 7

question 7

to ensure a successful sales promotion, a manage should

Answer 7

B

(is the operations best sales force)

Question 8

question 8

effetive trail sales promotion campaign should be based on

Answer 8

D

(a beginning and an end data of the promotion)

Question 9

question 9

factual records collected and actual sales, product usages, customers served, and other operating information are examples of which type of information?

Answer 9

B

(internal)

“its not “outside” but rather - “

Question 10

question 10

which action must a manager take with final objective adverstising data?

Answer 10

D

(follow up on information)

Question 11

question 11

The most elegant and expensive style of table service is:

Answer 11

C

french

Question 12

question 12

Standardized recipes are used to:

Answer 12

B

minimize preparation erros.

Question 13

question 13

An internal factor that influences individual buying
behavior is:

Answer 13

B

age

Question 14

question 14

The most effective sales and marketing tool in a
restaurant is its:

Answer 14

D

menu

Question 15

question 15

Which type of vegetarian will NOT consume food of any
animal origin including milk, cheese, and honey?

Answer 15

C

vegan

Question 16

question 16

the correct sequence of a sales promotion is to plan

Answer 16

C

advertise, implement, and monitor

Question 17

question 17

Effective public relatins activities have the impact of

Answer 17

A

building name recognition

Question 18

question 18

Which business structure is the least complex but has
the greatest liability for ownership?

Answer 18

the answer is A

sole proprietorship

Question 19

19

In some fine dining operations, a person formally trained on
wine selection is called a:

Answer 19

C

sommelier

Question 20

question 20

Unlike the taste, smell, and texture of a food ingredient,
friendliness of a server is which type of trait?

Answer 20

C

intangible

Question 21

21

The process of gathering and analyzing relevant and
accurate information about customers, competitors, and
marketing in order to improve decision making in known as:

Answer 21

the answer is C

market research

Question 22

22

An operations potential customers are known as:

Answer 22

D

target market

Question 23

Good value from the customers point of view is the:

Answer 23

the answer is C

difference between what they pay and what they get

Question 24

24

The first step to ensure good publicity is to
build positive relationships with the:

Answer 24

B

local community

Question 25

# 25 An operation is running an ad in the local newspaper offering a 10% -off coupon on its new 8-ounce chipotle steak entrée. This coupon will affect customers:

Answer 25

D | value perception

Question 26

# 26 An operation is running an ad in the local newspaper offering a 10% -off coupon on its new 8-ounce chipotle steak entrée. This coupon will affect customers:

Answer 26

C | strength, weaknesses, opportunites, and threats

Question 27

# 27 Tactical marketing activities are those that focus on the:

Answer 27

A | ways products will be sold

Question 28

# 28 Restaurant manager need to know the difference between a trend and a fad because a:

Answer 28

C | trend will elevate sales for a long period of time

Question 29

# 29 A nursing home is most likely to have which type of menu?

Answer 29

A | cyclical

Question 30

# 30 the number of times a customer frequents an operation known as

Answer 30

D | usage

Question 31

# 31 An example of a noncommercial operation is a:

Answer 31

D | school

Question 32

# 32 The demographics that are critical for all operations regardless of type includes:

Answer 32

D | income and age of customers

Question 33

# 33 Sales promotions are useful when:

Answer 33

A | people are aware of them

Question 34

# 34 A fast-casual restaurant using midrange value pricing will most likely use which price for and entrée?

Answer 34

D | $11.95

Question 35

# 35 Which is an internal factor when evaluating the marketing plan?

Answer 35

D | great tasting products at the right place

Question 36

# 36 Which statement best reflects a reasonable and measurable sales promotion objective?

Answer 36

C | The restaurant will aim to increase the number of families dining in on ## Footnote or Tuesdays by 10% with coupons for free beverages during the month of June.

Question 37

# 37 If the market for a product is known to be $1,000,000 and operation is known to have 20% of the market, then its share is:

Answer 37

C | $200,000

Question 38

# 38 The correct order of the five steps of the purchasing process is:

Answer 38

C | recognition of need to want, Information search, Evaluation of options, ## Footnote , Evaluation of options, purchase decision, and purchase assessment.

Question 39

# 39 Which communication channel or media type generally has the lowest costs for advertising?

Answer 39

B | Newspaper

Question 40

# 40 In a SWOT analysis, which category is represented by the entry of a new competitor with lower prices?

Answer 40

D | threats

Question 41

# 41 The check average is determined by dividing total revenue by:

Answer 41

C | numbers of guests served.

Question 42

# 42 For a dish with a target food cost of 32% and a food cost of $2.29, the best menu price using the factor pricing method would be:

Answer 42

C | $7.16

Question 43

# 43 A business that obtains information about the needs of its target market and then provides products and services that are intended to fulfill those needs is using which type of focus?

Answer 43

C | customer

Question 44

# 44 In order to implement a sales promotion, the manager must first:

Answer 44

B | create a checklist

Question 45

# 45 Which tear describes the grouping of several products?

Answer 45

B | bundling

Question 46

# 46 The three main types of market research objectives are:

Answer 46

C | descriptive, exploratory, and causal.

Question 47

# 47 Consumer protection laws enacted at the state and federal level are designed to ensure the customers are informed in advance about the:

Answer 47

B | food items that will be available

Question 48

# 48 Which sales promotion method is used primarily to increase customer loyalty?

Answer 48

B | frequent diner programs

Question 49

# 49 An operation usually assesses its primary or direct competitors through:

Answer 49

A | observation

Question 50

# 50 which is a characteristic of a fine-dining resturant?

Answer 50

C | complex food