FT5 - HNW

Question 1

X% customers generate y% APE INDONESIA

Answer 1

18% customers generate 66%% APE INDONESIA

Question 2

X% customers generate y% APE Singapore

Answer 2

2% customers generate 34% APE singapore

Question 3

HNW/affluent tiers minimum threshold for indo

Answer 3

Idr 50m (usd 3.4k)

Question 4

HNW tiers minimum threshold for SINGAPORE

Answer 4

Sgd 72k APE (usd 50k)

Question 5

Product mix of HNW indo/SG?

Answer 5

Avg #policies/person of medical insurance is 50% lower for HNW than others below tier 3
=> opportunity on Protection

Question 6

Main persona of affluent/HnW in INDONESIA?

Answer 6

SME (small med enterprise owners)

65% of tier3 above (more than idr 50m in ape - 3.4k)

Question 7

What the opportunity with affluent/hnw in INDONESIA

Answer 7

Move 25% from one tier to another would push APE by 16%

Question 8

FT5 - HNW/ Affluent

What are deliverables?

Answer 8

1/ design of an affluent/HNW program: why and how of program; tiers design; benefits across tiers; playbook to execute in BU
2/ elements of the program - needs to be based on WIP research - 4 themes being tested: 1) manulife premiere (perso wellness); 2) Manulife elite (empowerment); 3) Manu@business (business, family, protection); 4) manulife signature (exclusive perks, hassle free)
3/ testing campaigns for program - soft launch in indo to move “no tiers” to “tier3” of the program with an MVP