Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.
“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
Which of the following platforms is Google Analytics capable of tracking?
User activity on a website User activity on a mobile website User activity on a mobile application User activity on a gaming console User activity on any digitally connected device
For each of the five business types below, select the objective that you would most likely track as a desired outcome.
Content publisher Branding Online information / support Lead generation Ecommerce
Content publisher - Encourage frequent visitation
Branding - Encourage engagement & awareness
Online information / support - Provide information quickly
Lead generation - Drive contact form submissions
Ecommerce - Drive product sales