Getting Started with Oracle Content Marketing - Part I Flashcards Preview

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Flashcards in Getting Started with Oracle Content Marketing - Part I Deck (80):
1

Oracle Content Marketing is a robust library of _____ that is aligned to _____.

library of content that is aligned to buying stages.

2

Eloqua allows you to monitor _____ to determine where prospects are in the buying cycle.

buyer profiles and activity

3

Oracle Content Marketing can act as a creation hub for

different types of channels.

4

Challenges:

align, organize, effort, measure

5

Oracle Content Marketing provides an in-the-moment view of:

the personas that are responding best.

6

Oracle Content Marketing provides a unified...

content calendar.

7

Content is much more effective when it is...

targeted.

8

Best place to begin content marketing journey is with

personas

9

A ___ i s a detailed description of a fictional person who would buy your product or service

persona

10

Personas include (1) _____, (2) title, (3) responsibilities, (4) priorities, (5) personality traits

demographics

11

Personas include (1) demographics, (2) ___, (3) responsibilities, (4) priorities, (5) personality traits

title

12

Personas include (1) demographics, (2) title, (3) ____, (4) priorities, (5) personality traits

responsibilities

13

Personas include (1) demographics, (2) title, (3) responsibilities, (4) ___, (5) personality traits

priorities

14

Personas include (1) demographics, (2) title, (3) responsibilities, (4) priorities, (5) _____

personality traits

15

Demographics include:

age, income, education

16

How do you look at personas in Oracle Content Marketing?

Look at the personas that are in the "plan" dropdown.

17

Each persona has ____, a brief description, and a question aligned to each phase in the buying cycle.

an avatar

18

Each persona has an avatar, _____, and a question aligned to each phase in the buying cycle.

a brief description

19

Each persona has an avatar, a brief description, and ______.

a question aligned to each phase in the buying cycle

20

True or false: You can edit the names of the funnel stages in the buying cycle.

True. Just click the gear icon.

21

To build a new persona, select...

"Add Persona."

22

Can you upload an image instead of choosing an avatar?

Yes.

23

Can you delete personas?

Yes.

24

How do you align content to a funnel stage for a persona?

Hover over that funnel stage and select "Create" or "Assign."

25

Where do you create text content?

The Easy Editor.

26

The Content Score will rise as you..

...build solid content.

27

Keywords are added by your...

Oracle Content Marketing admin.

28

How do you make a title more engaging?

Use the Title Wizard.

29

Using too many keywords ...

decreases the content score.

30

How can you link the article to related content?

With the related content tab.

31

Previewing content does what?

Changes the content score and displays best practice suggestions your content meets.

32

Oracle Content Marketing has a persona-specific dashboard in the...

Prove area.

33

The _____ shows the content count per persona.

persona-specific dashboard

34

Two metrics to zero in on in the persona-specific dashboard are:

Average Time and Visitor Action.

35

A lengthy average time means...

the readers are reading and digesting the content for that persona.

36

Visitor Actions mean...

If there are a lot of views but few actions, your call to action is probably not effective.

37

When you are first getting started, what should you do?

Start with personas in place.

38

If you have already started, do not try to link existing content to new personas without...

...reviewing to achieve alignment.

39

Content should be built with a ____ in order to have the link be meaningful.

persona in mind.

40

The three organizational tools Oracle Content Marketing provides are:

(1) Content Library, (2) Editorial Calendar, (3) Approvals

41

The Content library is accessible from the...

"Produce" dropdown.

42

The color-coded dot next to each content piece indicates whether the content piece is...

overdue, approved, or pending.

43

In the upper right, you can apply ____ to your content search.

filters

44

Can you search content by funnel stage or persona?

Yes.

45

On the upper left of the "Manage Content" screen, you can toggle to _____ or ____

Editorial Calendar or Content Groups.

46

_____ are a way to group content and publish it to Eloqua or other linked channels.

Content Groups

47

Once a content group is published from Oracle Content Marketing to Eloqua, it is available to...

Drag and drop into an email or landing page asset.

48

In Eloqua, where do you find content from Oracle Content Marketing?

By clicking Shared Content to open the Shared Content Browser.

49

To see all the content marketing groups that have been published to Eloqua...

Assets > Content Library > Compendium folder

50

Oracle Content Marketing can be used by ___, ___, __ and ___ teams.

social, web advertising, customer loyalty, and events teams.

51

Oracle Content Marketing can be used by social, web advertising, __ and ___ teams.

customer loyalty, and events teams.

52

Oracle Content Marketing creates a _______ across all your marketing efforts.

consistent look and feel.

53

Oracle Content Marketing enables content pieces to be accessed and repurposed for...

different audiences and channels.

54

2 ways to access the editorial calendar:

(1) Toggle using the buttons on the left, (2) navigate from the "Plan" drop-down

55

The ___ provides a look at content launches and campaigns that are running.

Calendar

56

Content on the Calendar can be grouped into categories, such as:

product lines, types of content, or geography-specific content.

57

The ____ group is time-specific content.

Projects.

58

To see Oracle Content Projects...

Plan: Projects

59

Examples of projects include:

Product launches, holidays, trade shows.

60

Projects provide additional layers of...

Filtering.

61

If a project is light on content, use the Calendar to...

Assign ideas to others on your team.

62

_____ are added to sequenced tasks on a piece of content.

Workflows

63

To create a workflow, go to..

Plan > Workflow

64

You can create separate workflows for different...

types of content, publishers, categories, and authors.

65

Four default workflow stages: ___, Draft, Pending, and Complete.

Idea

66

Four default workflow stages: Idea, ____, Pending, and Complete.

Draft

67

Four default workflow stages: Idea, Draft, ___, and Complete.

Pending

68

Four default workflow stages: Idea, Draft, Pending, and ___.

Complete

69

Which workflow stage positions are fixed?

Idea, Draft, and Complete.

70

When a content asset completes all the stages prior to the _____ line, it is ready to be published.

Approved

71

True or false: You can add stages after the Approved line.

True. For example, "Notify Social Team."

72

Multiple __ can be defined for each workflow stage.

tasks

73

Tasks in workflow include

Basic Tasks, Approval Tasks, and Notification.

74

A basic task can be assigned to...

any user.

75

An approval task can be assigned to...

the assignee or someone with the same rights as the assignee.

76

Which type of task does not hold up the workflow?

Notify

77

Does the notification task require any action by the assignee?

No.

78

The _____ feature can streamline editing and approvals by improving the quality of content as it is created.

Content Score

79

__ keeps a complete and fresh portfolio of content

In-the-moment content audits

80

__ help keep authors accountable and content polished.

Approvals