Flashcards in Globalisation: convergence and divergence lecture notes Deck (13)
What is globalisation?
Globalization involves the multiplication, expansion, and acceleration of social networks, the compression of space and time and associated with these processes, expanded awareness among individuals/groups (Steger, 2003)
“…a widening, deepening, and speeding up of interconnectedness in all aspects of contemporary social life” (Held & McGrew, 1999)
What are the dimensions of globalisation?
Cultural ……. dimensions
Postive perspective 1
- jobs = money
- commodities = improved quality of life
- cosmopolitan ideas
Linked to modernisation theory (Rostow, 1960)
Positive = James Watson
What are the reasons people take different positions on globalisation?
Negative perspective 1
McDonaldization = world-wide expansion of rational, bureaucratic system of social life
Negative = Ritzer (1993)
What are the four main principles of McDonaldization?
Power creates the ability to produce productions
Negative perspective 2
Jihad vs. McWorld
“tribalism and globalism clash at every point except one: they may both be threatening to democracy”
- independence and identity
Cultural Rainbow = with globalization Glocal Cultures, trends, innovations emerge, hybridization, localization
(see Potter, 2001)
"the central problem of today's global interaction is the tension between cultural-homogenisation and cultural heterogenisation"
Quote Hall (1995)
'global consumerism, though limited by its uneven geography of power (Massey, 1991), spreads the same thin cultural film over everything - Big Macs, Coca-Cola and Nike trainers everywhere'.
- implications of convergence and homogeneity
- power geometry of space-time compression. Related to flows and interconnections.
different social groups have distinct relationships to mobility.