Guest Speaker Paul Flashcards
1
Q
Shopify
A
Always start with the problem
2
Q
Problem statement
A
We have so many updates for developers, how do we make sure they know everything they need to know? How should we tell them? How should we engage them?
3
Q
Who is our audience?
A
Sopify developers:
- App developers
- Store developers
Shopify agency partners:
- Store developers
Everywhere, all over the world, individuals, SMBs and corporates
4
Q
Mo Personas Mo Problems
A
Persona pain points:
What problems must we solve?
Product value:
How does our product solve them?
Message:
What phrasing should be used to translate A and B? How do we do this better than the competition? How do we do this better than the status quo?
Use cases:
In which situations will the persona use our product
5
Q
How to execute
A
- Content
- Community
- Events
