I, Daniel Blake (Component 1)

Question 1

What is Geodemographic Marketing?

Answer 1

A form of marketing which draws on the socio-economic analysis of local communities

stretch: why is this significant to the marketing of i daniel blake?

Question 2

What kind of political director is Ken Loach?

Answer 2

A Left Wing Political Director with socialist values.

Stretch: How does this impact the film’s PDC?

Question 3

Which two main organisations funded the production of ‘I, Daniel Blake’?

Answer 3

BBC Films and BFI

Stretch: explore your pre reading, why is this contextually important? Consider economic contexts

Question 4

What are some features typically found in indie films?

Answer 4

• Natural lighting
• Non-professional actors
• Simple editing

Question 5

How does the funding of IDB challenge Curran and Seaton’s theory of power and media industries?

Answer 5

The BBC and BFI are non-profit organizations. Therefore, the idea of large media companies, who control media industries, are primarily driven by profit and power cannot be applied to IDB, as the BFI and BBC are non profit

Question 6

What French award did I, Daniel Blake win?

Answer 6

The Palme D’or

Question 7

What audiences does I, Daniel Blake attract?

Answer 7

• local audience
• Ken Loach pre - sold audience
• audience who are attracted to critical praise
• Audiences with certain political biases
• Working class audiences
• BBC, BFI followers

Question 8

What is Idea 2 of Curran and Seaton?

Answer 8

Media concentration generally limits or inhibits variety,creativity and quality(e.g. Disney rely on a similar ‘formula’-franchising-purely for entertainment)

Question 9

What kind of films does Ken Loach make?

Answer 9

Social Realist films.

Question 10

How does Ken loach view his films?

Answer 10

As a form of “agitation”

Question 11

Which famous politician attended the London premiere of the film?

Answer 11

Jeremy Corbyn

Stretch:What is the political significance of him attending the premiere?

Question 12

Who directed I, Daniel Blake?

Answer 12

Ken Loach

Question 13

What is a conglomerate?

Answer 13

Small corporations controlled by one larger company.

Question 14

Where did I, Daniel Blake premiere?

Answer 14

Tyneside cinema, Newcastle

Question 15

When was the film released?

Answer 15

2016

Question 16

What kind of audience may be attracted to IDB based on the attachment of Ken Loaches name? Mass or niche/specialised?

Answer 16

A niche or specialised audience

Question 17

Which newspaper did I, Daniel Blake partner with for the marketing campaign?

Answer 17

The Mirror

Stretch: in terms of political contexts, why is this significant to the marketing of the film?

Question 18

Give ONE example of how I, Daniel Blake’s marketing team used Guerilla marketing?

Answer 18

Could have:
Light Projection on the House Of Parliament
Light projection in Edinburgh
Clean graffiti on pavements

Question 19

Why is word-of-mouth marketing vital for indie films?

Answer 19

• Its inexpensive
• Spreads information quickly
• Online presence is now a form of word-of-mouth

Question 20

What is the cheapest form of marketing used by indie films?

Answer 20

Word of mouth

Question 21

What makes a film ‘British’

Answer 21

Stereotypes, British actors, Ideology, Dialect/Slang, Culture

Question 22

What does the marketing campaign for I, Daniel Blake look like?

Answer 22

• regional marketing teams
• guerilla marketing - clean graffiti, light projection
• grass roots marketing
• social media marketing - #wearealldanielblake

Question 23

What will the financial backing of the film impact?

Answer 23

The way it is produced and distributed and circulated (marketed)

Question 24

What was the charity movement inspired by the film called?

Answer 24

A bag for Katie

Question 25

What conservative politician figure did Jeremy Corbyn call to see the film?

Answer 25

Theresa may

Question 26

What does Non-Profit oriented mean?

Answer 26

Any profit from films goes back into supporting other filmmakers and projects.

Question 27

What was the effect of the film I, Daniel Blake ?

Answer 27

- charity movement - ' A Bag For Katie ' - Jeremy Corbyn bringing the film up in PM questions towards Theresa May - Mirror - I, Daniel Blake Column - changing masthead

Question 28

What was an example of an audience eOne targeted their grassroots campaign with?

Answer 28

Public Sector Workers Charities

Question 29

Who plays Daniel Blake, and what is he famous for?

Answer 29

Dave Johns, He is a stand-up comedian

Question 30

Explain how political contexts influenced the film's marketing strategies

Answer 30

- light projection on Parliament - places blame on current government - shows left wing affiliation - public funded - left wing due to public sector - socialist - niche demographic -' for the people ' - left wing

Question 31

Who was responsible for the distribution of I, Daniel Blake?

Answer 31

eOne

Question 32

What makes I, Daniel Blake a 'British' film?

Answer 32

Dialect - Accent, Slang, Language Setting Humour Ideologies Culture/Stereotypes

Question 33

Why is I, Daniel Blake more ambitious and thought provoking than others in the film industry ?

Answer 33

- due to it being an independent film it isn't restrained to the constraints of a mainstream media company, therefore it can be more adventurous.

Question 34

True or false: IDB is Ken loach’s highest grossing film at the box office

Answer 34

True

Question 35

What challenges do indie films have when it comes to distribution?

Answer 35

Either: If the film does badly then the cinemas profit would be affected. Doesn’t come with a pre-sold audience

Question 36

What is Curran and Seaton's theory of power and media industries?

Answer 36

- Idea 1 - the media is controlled by a small number of conglomerates primarily driven by money and power - Idea 2 - media concentration generally inhibits variety, creativity and quality - Idea 3 - more socially diverse patterns of ownership helps create conditions for more varied and adventurous products

Question 37

Why is the marketing on the houses of Parliament so significant?

Answer 37

At the time, the Government was right wing. So the projection challenges the government.

Question 38

Is I, Daniel Blake Vertically, Horizontally integrated or neither?

Answer 38

Neither, because no one company owned each other, nor did they individually own the means to fulfil the complete process of producing and distributing a film

Question 39

What genre is I, Daniel Blake?

Answer 39

Social Realist.

Question 40

How many cinemas in the UK showed the film in its opening week?

Answer 40

94 British cinemas.

Question 41

Why is the funding from BBC Films and BFI significant to the production?

Answer 41

The smaller budget meant that during production, the producers are forced to be more resourceful, such as having more locations available to them and better lighting, aswell as non-professional actors and smaller teams to produce the concept.

Question 42

What is the advertising of the light projection and clean graffiti called?

Answer 42

Disruptive display advertising and it’s a form of guerrilla marketing.

Question 43

Why was the first viewing of the film at the Tyneside Cinema in Newcastle?

Answer 43

As I, Daniel blake was filmed in Newcastle and the locals would take cultural ownership of it.

Question 44

What country did I, Daniel Blake gain the most popularity in?

Answer 44

France This is significant because it tells us about the French audience as they like social realism films and the Palme d'or is more prestigious in France then in the UK.

Question 45

How did social media influence the marketing of I, Daniel Blake?

Answer 45

By creating a hashtag campaign that helped to promote the viewing of the film and the messages of the narrative. #wearealldanielblake campaign Stretch: how does this represent social/cultural contexts during the time the film was produced and marketed?