Flashcards in Infographies Deck (136):
The biggest challenges the chemical, architecture, engineering, construction and electronic industries are facing for 2017:
- Finding qualified employees (24%)
- Shrinking profit margins (28%)
- Other issues, identifying and securing business opportunities (30%)
Most effective marketing tactics for the chemical, architecture, engineering, construction and electronic industries are
-Trade shows (43%)
-Public Relations (35%)
-White Papers (30%)
% of the chemical, architecture, engineering, construction and electronic industries that plan to maintain or increase their marketing spending
% of the chemical, architecture, engineering, construction and electronic industries that plan to invest in new marketing strategies
the social media platform that the chemical, architecture, engineering, construction and electronic industries most expect to use in 2017
LinkedIn (91%), Twitter (70%), YouTube (65%), Facebook (57%)
8 Facebook marketing Strategies
- Visual Content
- Live videos
How long does BlogPost content last?
Shareable images and sharing the blogpost on other social media helps
How long does a Pinterest Pin last ?
Long pins with images and texts, colorful images and boosting it for a week can help
How long does a Youtube video last ?
Long videos, solve problems and relevant keywords in hashtags and titles can help
How long does LinkedIn content last ?
Add it to your profile and join a group to help
How long does Instagram content last ?
Colorful images, relevant hashtags, identify your most popular posts and give more of them to your audience
How long does Facebook content last ?
Pin post to your timeline, boost it with an ad
How long does Twitter content last ?
Pin tweets to the top of your tweet page and be realistic
How many social media users were estimated to be in 2018 ?
How many social media users were estimated to be in 2020 ?
% of brand that uses one or more social media network
In 2016, % of the US population that had a social media network profile
Social media networth in 2016 of Facebook
Social media networth in 2016 of Instagram
Social media networth in 2016 of Twitter
Social media networth in 2016 of Snapchat
Social media networth in 2016 of Pinterest
Advertising earning went from 16$ billion in 2014 to
31 billions in 2016
How many facebook business pages in October 2016 ?
How many monthly active users on Facebook in 2016?
Users are % of 100% female and % of 100% male
76% and 66%
Every 60 sec on Facebook
293 000 status are uptaded, 137 000 photos are uploaded and 510 comments are published
How many monthly active users on Twitter in 2016?
% of account on Twitter outside of the US
How many tweets per minute ?
How many monthly active users on Instagram in 2016?
How many videos and photos a day on Instagram ?
% of leading brand on Instagram
%of all 18-29 years old on Instagram
How many daily likes on Instagram ?
How many monthly active users on Pinterest in 2016 ?
% of women in pinterest subscriders
% of pins that represent brands or products
Average time spent per visit on Pinterest
Number of recipes pins
Number of hours of videos uploaded every minute on youtube
% of marketers that plan to expend their use of youtube
Number of videos monetized by youtube every week
% of small US business using youtube
% of Gen Z (13-19) in the US population
Average attention span of the Gen Z
% of the Gen Z that prefers to see real people than celebs
% that prefers Instagram vs % that prefers Snapchat vs % that prefers Facebook (Gen Z)
50 % vs 23% vs 26%
How much time does Millenials(20-35) spend online in a day?
% Facebook vs % Youtube (Millenials)
70% Facebook vs 63% Youtube
% of Millenials that want to be reached via e-mail
Generation X (36-49) are xx internet users in the US
% of Gen X that use social media in 2017
% of Gen X that are on Facebook and Twitter
80% (half of them are active)
Annual buying power of Gen X
% of Gen X that makes decision based on reviews
Number of hours spend online in a week by Baby Boomers (50-64)
% of 65+ that use Facebook
% of the Baby boomers that use Facebook
% of the Baby boomers that use LinkedIn
% of Baby boomers that spend 11+ hours on Facebook in a week
% of Baby boomers that rely on credit cards
What is inbound marketing ?
- A mode of two way co0mmunication between the marketer and target audience
- Marketer provides value thus building trust and relationship
- Much lower costs
What is important in inbound marketing?
- Search engines, referral websites and social network
% of traffic that goes to Google first item
% of direct traffic that is organic traffic search
% of users that never scrolls past the first page
% that considers search engines to be the most effective acquisition
For every 1$ spent in e-mail
44.25$ in return
% of email recipient that open email based on the subject line
% of people that pay more attention to images than text
% of americans that says that mail is the most effective
% of people that say Facebook in important in Inbound marketing
% of B2B that have generated leads via LinkedIn
% of B2b that have generated leads via Facebook
% of B2C that have acquired a client via LinkedIn
Publishers who uses Infographics gets % more traffic
In 2 years, Infographics search volume has increased of
Visual are processed x faster
% of business that considers blogs to be important
B2B companies that blogs generated % more leads
Marketers that prioritize blogging are x times more likely to generated more ROI
Companies who blogs received % more links to their website
Average increase in experiental marketing budget in 2017
Top 3 sectors who invest the most in Experiental marketing in Asia in 2017
Retail (17.9%) Fast moving consumers good (14.7%) and Apparels (13.6%)
% of consumers say they positively view brands that provide quality event experiences
% of consumers that are more likely to buy products promote during experience events
% of consumers that create digital or social contenu during events experiences
Challenge of the experiental marketing:
Social media amplification (only 35% of brands always capture or create social media content related to their experiential marketing activations) and Content creation (only 51% of brands planned to spend more on their event content generation)
New opportunities in Experiental marketing created by Virtual Reality
Could increase attachment to a brand by 27%, VR viewers are emotionally engaged 34% longer than when they experience 2D.
Google process over xx search every months
% of search that are longer than 4 words
% of marketers that say that relevant content creation is the most effective SEO strategy
Highest rating content averages at how many words ?
% of clicks that goes to the first 4 results
Websites with WordPress blogs see % more inbound links
% of the links that search user clicks are organics
% of online experience starts with a search engine
Worth of the search engine industry
% of communication that is visual
% that only skim content they read online
% of online shoppers that use products videos to make decisions
People learn % better when there are visuals
% of online marketers that use visual in social medias
% of all internet traffic that will be videos by 2019
% more views on article contents with visual
% of marketers that use a separate visual content marketing strategy
How to not lose out in the future concerning visual
1. Find opportunities for visual in your data
2. Stick to a consistent visual style that preserves your brand identity
3. Use different visual content marketing elements properly
4. Integrate visual platforms to communicate the brand message
5. Aim to engage users with increased usability and scability
% of brands that increased their content output in the last two years
Average content engagement decreased by
% of online customers that use ad block technology
% of people that trust recommendation from individuals
% of web traffic that is driven by Facebook alone
Pace of Instagram's annual growth
Pace of Snapchat annual growth
Periscope has how many users in four months of existence ?
% of consumers that use social media to make purchase decisions
% of marketers who have used influencer marketing and judged it to be effective
% of marketers that believe they get better customers from influencer marketing (because the relation starts with trust)
% of better retention that is reported from customers acquired through word of mouth advertising
% of marketers that will increased influencer marketing budget in 2016
Analysis found that the average earned value from US influencer marketing was xx times higher in 2015 than in 2014.
1.4 (9.6$ for every 1$ spend vs 6.85 for every 1$ spend)
“Big data” refers to information ever-increasing in
% of all data in use today have been accumulated within just the last two years
Big data drives the following :
Accuracy, time management, customers segmentation and real-time marketing
3 billion people creates x zettabytes
% increase on marketing analytics over the next 3 years
To learn how to use Big data, marketers need to face those challenges :
Capture, Curation, Storage, Search, Sharing, Transfer, Analysis and Visualization
New abilities are taking data to the next level:
Distributed processing, cloud storage, and data-management strategies
% of survey respondents that believe making more accurate decisions is a benefit of basing those decisions on data
% of marketers that say that marketing and IT are not strategic partners in their company
% of marketers that gave their department a grade C or lower for using data
% of marketers that plan to implement a Big Data analytics solution in the next two years
Less than % companies use the data they have in a systematic way
Value of the Big Data market:
18.1 billion in 2013, 47 billion in 2017