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Flashcards in Infographies Deck (136):
1

The biggest challenges the chemical, architecture, engineering, construction and electronic industries are facing for 2017:

- Finding qualified employees (24%)
- Shrinking profit margins (28%)
- Other issues, identifying and securing business opportunities (30%)

2

Most effective marketing tactics for the chemical, architecture, engineering, construction and electronic industries are

-Newsletters (52%)
-Trade shows (43%)
-Public Relations (35%)
-White Papers (30%)

3

% of the chemical, architecture, engineering, construction and electronic industries that plan to maintain or increase their marketing spending

88%

4

% of the chemical, architecture, engineering, construction and electronic industries that plan to invest in new marketing strategies

44%

5

the social media platform that the chemical, architecture, engineering, construction and electronic industries most expect to use in 2017

LinkedIn (91%), Twitter (70%), YouTube (65%), Facebook (57%)

6

8 Facebook marketing Strategies

- Fans
- Engagement
- Insights
-Ads
- Visual Content
- Live videos
- Timeline
- Monetization

7

How long does BlogPost content last?

2 years
Shareable images and sharing the blogpost on other social media helps

8

How long does a Pinterest Pin last ?

4 months
Long pins with images and texts, colorful images and boosting it for a week can help

9

How long does a Youtube video last ?

20+ days
Long videos, solve problems and relevant keywords in hashtags and titles can help

10

How long does LinkedIn content last ?

24 hours
Add it to your profile and join a group to help

11

How long does Instagram content last ?

21 hours
Colorful images, relevant hashtags, identify your most popular posts and give more of them to your audience

12

How long does Facebook content last ?

5 hours
Pin post to your timeline, boost it with an ad

13

How long does Twitter content last ?

18 minutes
Pin tweets to the top of your tweet page and be realistic

14

How many social media users were estimated to be in 2018 ?

2.67 billion

15

How many social media users were estimated to be in 2020 ?

2.95 billion

16

% of brand that uses one or more social media network

90%

17

In 2016, % of the US population that had a social media network profile

78%

18

Social media networth in 2016 of Facebook

220 billion

19

Social media networth in 2016 of Instagram

35 billion

20

Social media networth in 2016 of Twitter

23 billion

21

Social media networth in 2016 of Snapchat

15 billion

22

Social media networth in 2016 of Pinterest

11 billion

23

Advertising earning went from 16$ billion in 2014 to

31 billions in 2016

24

How many facebook business pages in October 2016 ?

60 millions

25

How many monthly active users on Facebook in 2016?

1.79 billion

26

Users are % of 100% female and % of 100% male

76% and 66%

27

Every 60 sec on Facebook

293 000 status are uptaded, 137 000 photos are uploaded and 510 comments are published

28

How many monthly active users on Twitter in 2016?

310 million

29

% of account on Twitter outside of the US

79%

30

How many tweets per minute ?

350 000

31

How many monthly active users on Instagram in 2016?

500 million

32

How many videos and photos a day on Instagram ?

95 million

33

% of leading brand on Instagram

65%

34

%of all 18-29 years old on Instagram

55%

35

How many daily likes on Instagram ?

4.2 million

36

How many monthly active users on Pinterest in 2016 ?

100 million

37

% of women in pinterest subscriders

81%

38

% of pins that represent brands or products

66%

39

Average time spent per visit on Pinterest

14.2 minutes

40

Number of recipes pins

1.7 billion

41

Number of hours of videos uploaded every minute on youtube

60 hours

42

% of marketers that plan to expend their use of youtube

69%

43

Number of videos monetized by youtube every week

3 billion

44

% of small US business using youtube

9%

45

% of Gen Z (13-19) in the US population

22%

46

Average attention span of the Gen Z

8 sec

47

% of the Gen Z that prefers to see real people than celebs

63%

48

% that prefers Instagram vs % that prefers Snapchat vs % that prefers Facebook (Gen Z)

50 % vs 23% vs 26%

49

How much time does Millenials(20-35) spend online in a day?

8 hours

50

% Facebook vs % Youtube (Millenials)

70% Facebook vs 63% Youtube

51

% of Millenials that want to be reached via e-mail

43%

52

Generation X (36-49) are xx internet users in the US

58.2 millions

53

% of Gen X that use social media in 2017

76%

54

% of Gen X that are on Facebook and Twitter

80% (half of them are active)

55

Annual buying power of Gen X

200 billion

56

% of Gen X that makes decision based on reviews

68%

57

Number of hours spend online in a week by Baby Boomers (50-64)

27 hours

58

% of 65+ that use Facebook

45%

59

% of the Baby boomers that use Facebook

60%

60

% of the Baby boomers that use LinkedIn

13%

61

% of Baby boomers that spend 11+ hours on Facebook in a week

15.5%

62

% of Baby boomers that rely on credit cards

48%

63

What is inbound marketing ?

- A mode of two way co0mmunication between the marketer and target audience
- Marketer provides value thus building trust and relationship
- Much lower costs

64

What is important in inbound marketing?

- Search engines, referral websites and social network

65

% of traffic that goes to Google first item

33%

66

% of direct traffic that is organic traffic search

60%

67

% of users that never scrolls past the first page

75%

68

% that considers search engines to be the most effective acquisition

85%

69

For every 1$ spent in e-mail

44.25$ in return

70

% of email recipient that open email based on the subject line

33%

71

% of people that pay more attention to images than text

82%

72

% of americans that says that mail is the most effective

70%

73

% of people that say Facebook in important in Inbound marketing

42%

74

% of B2B that have generated leads via LinkedIn

44%

75

% of B2b that have generated leads via Facebook

39%

76

% of B2C that have acquired a client via LinkedIn

77%

77

Publishers who uses Infographics gets % more traffic

12%

78

In 2 years, Infographics search volume has increased of

800%

79

Visual are processed x faster

60000x

80

% of business that considers blogs to be important

81%

81

B2B companies that blogs generated % more leads

67%

82

Marketers that prioritize blogging are x times more likely to generated more ROI

13x times

83

Companies who blogs received % more links to their website

97%

84

Average increase in experiental marketing budget in 2017

11%

85

Top 3 sectors who invest the most in Experiental marketing in Asia in 2017

Retail (17.9%) Fast moving consumers good (14.7%) and Apparels (13.6%)

86

% of consumers say they positively view brands that provide quality event experiences

72%

87

% of consumers that are more likely to buy products promote during experience events

74%

88

% of consumers that create digital or social contenu during events experiences

98%

89

Challenge of the experiental marketing:

Social media amplification (only 35% of brands always capture or create social media content related to their experiential marketing activations) and Content creation (only 51% of brands planned to spend more on their event content generation)

90

New opportunities in Experiental marketing created by Virtual Reality

Could increase attachment to a brand by 27%, VR viewers are emotionally engaged 34% longer than when they experience 2D.

91

Google process over xx search every months

160 billions

92

% of search that are longer than 4 words

51%

93

% of marketers that say that relevant content creation is the most effective SEO strategy

75%

94

Highest rating content averages at how many words ?

1200 words

95

% of clicks that goes to the first 4 results

95.3%

96

Websites with WordPress blogs see % more inbound links

93%

97

% of the links that search user clicks are organics

70%

98

% of online experience starts with a search engine

93%

99

Worth of the search engine industry

65 billions

100

% of communication that is visual

93%

101

% that only skim content they read online

81%

102

% of online shoppers that use products videos to make decisions

85%

103

People learn % better when there are visuals

40%

104

% of online marketers that use visual in social medias

71%

105

% of all internet traffic that will be videos by 2019

80%

106

% more views on article contents with visual

94%

107

% of marketers that use a separate visual content marketing strategy

95%

108

How to not lose out in the future concerning visual

1. Find opportunities for visual in your data
2. Stick to a consistent visual style that preserves your brand identity
3. Use different visual content marketing elements properly
4. Integrate visual platforms to communicate the brand message
5. Aim to engage users with increased usability and scability

109

% of brands that increased their content output in the last two years

78%

110

Average content engagement decreased by

60%

111

% of online customers that use ad block technology

47%

112

% of people that trust recommendation from individuals

92%

113

% of web traffic that is driven by Facebook alone

25%

114

Pace of Instagram's annual growth

50%

115

Pace of Snapchat annual growth

56%

116

Periscope has how many users in four months of existence ?

10 millions

117

% of consumers that use social media to make purchase decisions

74%

118

% of marketers who have used influencer marketing and judged it to be effective

81%

119

% of marketers that believe they get better customers from influencer marketing (because the relation starts with trust)

51%

120

% of better retention that is reported from customers acquired through word of mouth advertising

37%

121

% of marketers that will increased influencer marketing budget in 2016

59%

122

Analysis found that the average earned value from US influencer marketing was xx times higher in 2015 than in 2014.

1.4 (9.6$ for every 1$ spend vs 6.85 for every 1$ spend)

123

“Big data” refers to information ever-increasing in

• Volume
• Velocity
• Variety
• Variability
• Complexity

124

% of all data in use today have been accumulated within just the last two years

90%

125

Big data drives the following :

Accuracy, time management, customers segmentation and real-time marketing

126

3 billion people creates x zettabytes

8

127

% increase on marketing analytics over the next 3 years

60%

128

To learn how to use Big data, marketers need to face those challenges :

Capture, Curation, Storage, Search, Sharing, Transfer, Analysis and Visualization

129

New abilities are taking data to the next level:

Distributed processing, cloud storage, and data-management strategies

130

% of survey respondents that believe making more accurate decisions is a benefit of basing those decisions on data

58%

131

% of marketers that say that marketing and IT are not strategic partners in their company

50%

132

% of marketers that gave their department a grade C or lower for using data

40%

133

% of marketers that plan to implement a Big Data analytics solution in the next two years

71%

134

Less than % companies use the data they have in a systematic way

10%

135

Value of the Big Data market:

18.1 billion in 2013, 47 billion in 2017

136

Data used to drive marketing:

73% demographic data, 38% transactional data