L6- Advertising Flashcards Preview

Vocabulary For IELTS Advanced - Cambridge > L6- Advertising > Flashcards

Flashcards in L6- Advertising Deck (34)
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1

Flyers (plural)
also flier

a small sheet of paper that advertises a product or an event and is given to a large number of people:
to hand out flyers for a new club

2

sponsorship

Financial support from a sponsor:
a $50 million sponsorship deal * The project needs to raise ?8 million in sponsorship. * We need to find sponsorship for the expedition.

3

Commercials

an advertisement on the radio or on television:
a commercial break (= a time during or between programmes when advertisements are broadcast)

4

Pop-up ads

that can be brought to the screen quickly while you are working on another document:

5

brochures
/broʊˈʃʊr/

A brochure is a magazine or thin book with pictures that gives you information about a product or service.

6

billboards

a large sign used for advertising

7

banner ads

an advertisement that appears across the top of a web page

8

Telemarketing

the advertising or selling of goods or services by telephone

9

Jingle

a short song or tune that is easy to remember and is used in advertising on radio or television

10

Advertising

The business of persuading people to buy things.

11

Advertisement
Advert
Ad

Refer to printed, audio or film products that are used to sell something.
I saw a funny advertisment on TV.

12

irritating

making you feel annoyed

13

ubiquitous

seeming to be everywhere or in several places at the same time; very common

14

Compelling

that makes you pay attention to it because it is so interesting and exciting:
Her latest book makes compelling reading
that makes you think it is true:
There is no compelling reason to believe him. * compelling evidence

15

Persuasive

able to persuade sb to do or believe sth:
persuasive arguments / evidence * He can be very persuasive. * the persuasive power of advertising

16

Convincing

that makes sb believe that sth is true
a convincing argument / explanation / case * She sounded very convincing to me (= I believed what she said)

17

Repetitive

saying or doing the same thing many times, so that it becomes boring:
Machines can now perform many repetitive tasks in the home.

18

Disappointing

not as good, successful, etc. as you had hoped; making you feel disappointed

19

Distracting

to take sb's attention away from what they are trying to do:
You're distracting me from my work. * Don't talk to her-she's very easily distracted. * It was another attempt to distract attention from the truth.

20

Infuriating
/ɪnˈfjʊə.ri.eɪ.tɪŋ/

It's infuriating when people keep spelling your name wrong, isn't it?
to make sb extremely angry

21

irritating

to make angry or annoyed
After a while her behaviour really began to irritate me.

22

Slick

A slick performance, production, or advertisement is skilful and impressive.
There's a big difference between an amateur video and a slick Hollywood production.

23

Catchy

(of music or the words of an advertisement) pleasing and easily remembered:
a catchy tune / slogan
a word or phrase that is easy to remember,
used for example by a political party or in advertising to attract people's attention or to suggest an idea quickly:

24

invasive

You use invasive to describe something undesirable that spreads very quickly and that is very difficult to stop from spreading. They found invasive cancer during a routine examination.

25

Disturbing

making you feel anxious and upset or shocked:
a disturbing piece of news
disturbingly adverb

26

unavoidable

impossible to avoid or prevent:
unavoidable delays

27

Plaster with sth

The walls are plastered with flyers for new brands and events.

Informal- to cover a surface or an object with something completely.

She had plastered her bedroom walls with photos of pop stars.

28

rebate

an amount of money which is returned to you, especially by the government,

29

prevalence

existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers
With the prevalence of social media ...

30

prevalence

existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers