LESSON 12 MIL2 Flashcards

1
Q

A set of characters and symbols used to transfer, store, synthesize, and analyze data. A simple and flexible format that presents information or ideas whether handwritten, written or displayed.

A

TEXT - BACKBONE OF INFORMATION.

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2
Q

“_________” that can form intelligible words.

A

human-readable sequence characters

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2
Q

Any “human-readable sequence characters” that can form intelligible words.

A

TEXT - BACKBONE OF INFORMATION.

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3
Q

An approach or channel that employs symbols.

A

TEXT MEDIA

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4
Q

TWO TYPES OF TEXT BASED MATERIALS

A

FORMAL TEXT BASED MATERIALS
INFORMAL TEXT-BASED MATERIALS

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4
Q

These are created and distributed by established institutions such as publishing companies, news agencies,

A

FORMAL TEXT BASED MATERIALS:

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4
Q

-Either printed or digital text material that are published for the purpose of communicating information to an audience.

A

TEXT MEDIA

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5
Q

These include various types of publications as well as unpublished manuscripts, databases, and documents.

A

TEXT MEDIA

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6
Q

These came from people’s personal insights and are used in personal conversations and letters.

A

INFORMAL TEXT-BASED MATERIALS

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7
Q

refers to the representation or style of a text in the digital format.

A

Typeface

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8
Q

give a classic or elegant look when used for title or heading.

A

Serif

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8
Q

Brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages.

A

Sans Serif

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8
Q

Types of Typefaces

A

Serif
Sans Serif
Slab Serif
Script
Decorative

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8
Q

Connotes formality and readability in large amounts of texts. This font is usually used for the body text of books, newspapers, magazines and research publication.

A

Serif

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9
Q

is usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.

A

Typeface

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10
Q

give a modern look and is used primarily in webpage design.

A

Sans Serif

11
Q

carries a solid or heavy look to text.

A

Slab Serif

12
Q

can be used for large advertising sign on billboards.

A

Slab Serif

13
Q

draws much attention to itself because of its brush-like strokes

14
Q

This must be used sparingly and not to be used in large body text. This font is usually used in wedding invitation cards or other formal events.

15
Q

Design principles and elements

A

Emphasis, Appropriateness, Alignment

15
Q

Display or decorative- caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes

A

Decorative

16
Q

Refers to the importance or value given to a part of the text-based content. When trying to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened

17
Q

Refers to how fitting or suitable the text is used for a specific audience, purpose or event. In the creation of text-based content, make sure that the selection criteria (tone, style, purpose, clarity) is followed.

A

Appropriateness

18
When it comes to large body text, the font should be clear enough to read.
Appropriateness
19
Refers to how the text is positioned in the page. This can be left, right, center or justified.
Alignment