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Social media marketing diploma > LESSON 3 > Flashcards

LESSON 3 Flashcards

1
Q

IMPRESSIONS

A

is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page.The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded.

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2
Q

REACH

A

reach refers to the total number of “ unique”different people or households exposed, at least once, to a medium during a given period.

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3
Q

LEADS

A

FOLLOWERS

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Social media marketing diploma (7 decks)

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