Lesson 5 Flashcards Preview

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Flashcards in Lesson 5 Deck (22):
1

Appeal to Fear

Purporting that a danger threatens the people, followed up by a plan to avoid the horrible event.

2

Bandwagoning

Urging people to join in a movement or crusade simply because everyone else is doing it.

3

Buzzwords

Expressions that produce an instant, unthinking reaction in an audience; usually positive; also known as glittering generalities.

4

Celebrity Endorsement

An appeal in which a celebrity supports a product or service.

5

Deductive reasoning

Reasoning from the general to the particular, or from cause to effect.

6

Ethos

The image a presenter displays to an audience which establishes his or her credibility; this credibility can be further extended by the speaker's referencing or using other established sources and well-known references.

7

Ethical Appeal

When an audience is led to identify with and trust the speaker as an authority.

8

Everyman Testimonial

An appeal in which a regular person, like the audience members, exalts the virtues of a product or service.

9

Glittering Generalities

Expressions that produce an instant, unthinking reaction in an audience; also known as buzzwords.

10

Hasty Generalization

Drawing a conclusion based on too little evidence.

11

Inductive reasoning

When one begins with particular facts and proceeds to larger, general conclusions based on those facts.

12

Logos

A logical appeal to an audience using facts and reasoning.

13

Name Calling

Attaching a label to a person; usually negative.

14

Pathos

An emotional appeal to an audience.

15

Persuasion

Using language to attempt to influence the thoughts and behaviors of others.

16

Proof

Research or reasoning supporting an argument that appeals to the audience's cognitive side.

17

Propaganda

One-sided argument often relying on faulty logic or distortion.

18

S.P.A.M.

Situation, purpose, audience, and method.

19

Statistican

An item of information that is presented as a number.

20

Stereotype

An oversimplified opinion, attitude, judgment, or a preconceived, standardized mental picture.

21

Testimonial

An endorsement by a movie star, sports hero, or other celebrity to draw public attention to a candidate or a cause; a direct quote or summary of a quote by such a person.

22

Transference

Transferring the positive or negative qualities associated with a place or person to another person, group, or cause.