Flashcards in Lesson 5 Deck (22):
Appeal to Fear
Purporting that a danger threatens the people, followed up by a plan to avoid the horrible event.
Urging people to join in a movement or crusade simply because everyone else is doing it.
Expressions that produce an instant, unthinking reaction in an audience; usually positive; also known as glittering generalities.
An appeal in which a celebrity supports a product or service.
Reasoning from the general to the particular, or from cause to effect.
The image a presenter displays to an audience which establishes his or her credibility; this credibility can be further extended by the speaker's referencing or using other established sources and well-known references.
When an audience is led to identify with and trust the speaker as an authority.
An appeal in which a regular person, like the audience members, exalts the virtues of a product or service.
Expressions that produce an instant, unthinking reaction in an audience; also known as buzzwords.
Drawing a conclusion based on too little evidence.
When one begins with particular facts and proceeds to larger, general conclusions based on those facts.
A logical appeal to an audience using facts and reasoning.
Attaching a label to a person; usually negative.
An emotional appeal to an audience.
Using language to attempt to influence the thoughts and behaviors of others.
Research or reasoning supporting an argument that appeals to the audience's cognitive side.
One-sided argument often relying on faulty logic or distortion.
Situation, purpose, audience, and method.
An item of information that is presented as a number.
An oversimplified opinion, attitude, judgment, or a preconceived, standardized mental picture.
An endorsement by a movie star, sports hero, or other celebrity to draw public attention to a candidate or a cause; a direct quote or summary of a quote by such a person.