Lesson133 An iPopping phenomenon Flashcards Preview

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Flashcards in Lesson133 An iPopping phenomenon Deck (21):
1

스티브 잡스는 죽었을 지 모르나 그의 회사는 현재 승승장구 하고 있다.

Steve Jobs may be dead but his corporate creation goes from strength to strength.
*go from strength to strength

2

agog [əgɒg]2

This week investors waited agog to find out how much of its near $100 billion cash pile it would return to shareholders.
이번주, 투자자들은 애플사의 1조원에 달하는 현금 더미의 얼마큼이 투자자들에게 돌아갈지 기대에 부푼채 기다리고 있다.
[ADJ] If you are agog, you are excited about something, and eager to know more about it.

3

equity market

As a titan of the equity market, Apple is unusual.
*The market in which shares are issued and traded, either through exchanges or over-the-counter markets. Also known as the stock market.

4

alternate 동사 [美ɔ:ltərneɪt]1

For much of the past 20 years, three companies have alternated in the role of the largest, by value, on the American stockmarket: Exxon Mobile, General Electric and Microsoft.
[VERB] When you alternate two things, you keep using one then the other. When one thing alternates with another, the first regularly occurs after the other.

5

*sales

*treble [trebəl]

Its sales in the latest quarter were almost double those of the previoius year, and forecasts for 2013 revenues are nearly treble those recorded in 2010.
[NOUN] The sales of a product are the quantity of it that is sold. 복수는 매출!
[VERB] If something trebles or if you treble it, it becomes three times greater in number or amount than it was.

6

이것(애플사)은 현대 회사의 집약체라 할 수 있다:물리적 자본은 적으나 지적 자원은 크다.
cf)말만 잘하고 행동은 안한다.

It is the epitome of the modern company: Short on physical capital but long on brainpower.
*short on__ but long on____
cf)Long on talk but short on action
[ɪpɪtəmi] 2: [NOUN] [emphasis, FORMAL] If you say that a person or thing is the epitome of something, you are emphasizing that they are the best possible example of a particular type of person or thing.

7

spell [spel]

Exxon Mobil's spell at the top of the rankings illustrated the importance of energy resources at a time when rising demand from Asia caused the oil prices to rise more than fivefold over the past decade.
액손 모바일의 차례였을때
[NOUN] [usu N of n] A spell of a particular type of weather or a particular activity is a short period of time during which this type of weather or activity occurs.

8

*reign [reɪn]

conglomerate [kənglɒmərət] 2

GE's reign illustrated the close links between modern industry and finance: GE capital contributes almost half of the conglomerate's profits.
[VERB] If you say that a person reigns in a situation or area, you mean that they are very powerful or successful. Reign is also a noun. [N-COUNT] : [with poss]
[NOUN] [BUSINESS] A conglomerate is a large business firm consisting of several different companies.

9

*이것(애플의 지배)은 중국의 국가 계획 자본주의 모델이 추종자를 얻고 있는 이 시점에 자유경제 시장이 여전히 엄청나게 혁신적이라는 것을 다시 한번 보여주는 것입니다.

It is a powerful reminder, at a time when the Chinese model of state capitalism is gaining adherents, that the free market can still be remarkably innovative.
*it is a reminder that ~: ~이라는 것을 다시 한번 보여줍니다.
*at a time when~인 시점에

10

adherent [ædhɪərənt] 2

It is a powerful reminder, at a time when the Chinese model of state capitalism is gaining adherents, that the free market can still be remarkably innovative.

11

베이징 관료(중국 정부 관료)에 의해 머리에 그려질만 한 그러한 디자인이라고 상상하는 것은 불가능하다.

It is impossible to imagine any of those designs being dreamed up by a Beijing bureaucrat.

12

dream something up

It is impossible to imagine any of those designs being dreamed up by a Beijing bureaucrat.
*to have an idea or think of a plan, especially one that is not very practical

13

*come of age

It show that the internet has come of age.
*reach the age when you are considered by the law to be an adult: 다 컸다, 절정에 이르렀다.

14

savage [sævɪdʒ] 1

When the bubble burst a decade ago, it was feared that the internet would savage margines by "commoditising" devices like phones and personal computers.
[VERB] If someone or something that they have done is savaged by another person, that person criticizes them severely. 작살내다

15

effortless [efərtləs] 1

Appla has so far proved that it is possible to earn high margins with brilliant design and by offering consumers ways to access the internet effortlessly wherever they go.
[ADJ] [usu ADJ n] Something that is effortless is done easily and well.
effortlessly 손하나 까딱하지 않고.

16

세 번째, 애플의 부상이 보여주는 것은 이런 긴축의 시대에도 소비자들이 꼭 사야하는 기기에 기꺼이 돈을 지불할 의향이 있다는 것을 보여준다.

Third, Apple's rise shows that, even in a period of austerity, consumers are willing to pay for the must-have gadget.

17

austerity[ɔ:sterɪti] 2

Third, Apple's rise shows that, even in a period of austerity, consumers are willing to pay for the must-have gadget.
[NOUN] [also N in pl, oft N n] Austerity is a situation in which people's living standards are reduced because of economic difficulties.

18

soft power

*aspirational [æspɪreɪʃənəl] 1 3

And America's soft power is still so strong that it can create aspirational brands for that elite.
[NOUN] the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power
[ADJ] [JOURNALISM] If you describe a product as aspirational, you mean that it is bought or enjoyed by people who have strong hopes of moving to a higher social class.

19

*surge [sɜ:rdʒ]1

pre-eminence[emɪnəns]1

flotation [floʊteɪʃən] 2

cf) delist [di:lɪst]1 2

But does Apple's surge to pre-eminence, along with the imminent flotation of Facebook, a social-networking giant, indicate that the stockmarket is back to the insane days of the late 1990s?
[NOUN] [usu sing, usu N in/of n] A surge is a sudden large increase in something that has previously been steady, or has only increased or developed slowly.
[ADJ] [FORMAL] If someone or something is pre-eminent in a group, they are more important, powerful, or capable than other people or things in the group.
[NOUN] [BUSINESS] The flotation of a company is the selling of shares in it to the public. (cr)listing주식상장
[VERB] If a company delists or if its shares are delisted, its shares are removed from the official list of shares that can be traded on the stock market.

20

competing [kəmpi:tɪŋ] 2

buy-back

Brokers are competing to come up with the highest potential price target for Apple's shares, and the announcement of a shre buy-back should remind investors that companies have a tendency to purchase their own equity at market peaks.
[ADJ] Competing ideas, requirements, or interests cannot all be right or satisfied at the same time.
[NOUN] [BUSINESS] A buy-back is a situation in which a company buys shares back from its investors. 자사주매입

21

price-earnings ratio(PER; PE ratio)

But when Cisco, a technology giant, was above 100; Apple trades on only 22 times its 2011 profits.
*(stock market) the price of a stock divided by its earnings 100이면 100투자시 1 얻은 것. 낮을 수록 성장가능성 높다.