LO1 - Target Audiences

Question 1

What is a Mass/Mainstream audience?

Answer 1

-The largest group of people who tend to consume popular media’s.
(Example = Taylor swift, soap operas, social media)

Question 2

What is a Niche audience?

Answer 2

• A small group of people with specific interests.
  (Example = fishing magazines)

Question 3

What are the 4 main classifications for a target audience?

Answer 3

1. Age
2. Gender
3. Ethnic group
4. Location

Question 4

What is geo-demographic profiling?

Answer 4

This is used to narrow down the main bases into smaller more specific categories.
(Examples = income, education)