Major Federal Agencies Involved in Control of Advertising Flashcards Preview

Marketing 5410: Marketing Management > Major Federal Agencies Involved in Control of Advertising > Flashcards

Flashcards in Major Federal Agencies Involved in Control of Advertising Deck (10):
1

Federal Trade Commission

Regulates commerce between states; controls unfair business practices; takes action of false and deceptive advertising; most important agency in regulation of advertising and promotion.

2

Food and Drug Administration

Regulatory division of the Department of Health, Education, and Welfare; controls marketing of food, drugs, cosmetics, medical devices, and potentially hazardous consumer products.

3

Federal Communications Commission

Regulates advertising indirectly, primarily through the power to grant or withdraw broadcasting licenses.

4

Postal Service

Regulates material that goes through the mails, primarily in areas of obscenity, lottery, and fraud.

5

Alcohol and Tobacco Tax Division

Part of the Treasury Department; has broad powers to regulate deceptive and misleading advertising of liquor and tobacco.

6

Grain Division

Unit of the Department of Agriculture responsible for policing seed advertising.

7

Securities and Exchange Commission

Regulates advertising of securities.

8

Patent Office

Regulates registration of trademarks.

9

Library of Congress

Controls protection of copyrights.

10

Department of Justice

Enforces all federal laws through prosecuting cases referred to it by other government agencies.