Market Failure Flashcards
(14 cards)
What is Market failure?
Market failure is when the price mechanism leads to a misallocation of resources
What are the 4 factors affecting market failure?
1) Negative externalities
2) Positive externalities
3) Public goods
4) Information gaps
Marginal Utility
The additional utility from consuming an extra unit
Total utility
Is the total utility from consuming all units
What happens as more units are consumed?
Marginal utility decreases whereas total utility increases.
What is Diminishing Marginal Utility?
Diminishing marginal utility says as you consume more of a good, the additional utility gained will decrease.
What will a rational consumer aim to do? (utility)
A rational consumer aims to maximise their utility.
Rational Decision Making
A consumer behaves rationally if they make decisions which maximise their own utility.
Utility
The satisfaction from consuming a good/service.
Irrational consumers
1) Bounded rationality
2) Bound self-control
3) Altruism
4) Social norms
Bounded rationality
We have limited mental processing which can make it difficult to factor in all decisions
Bounded self-control
Our limited ability to control ourselves
Altruism
This is when we care about the utility of other people