Marketing 4 Promotion Flashcards Preview

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Flashcards in Marketing 4 Promotion Deck (15):
1

What are two types of promotion.

Advertisement and sales promotion.

2

List types of advertising.

TV, Raido, Cinema, Billboards/posters, Newspapers/magazines and the internet.

3

List types of promotion.

Price reductions/discounts, loss leaders, competitions, money back/money off coupons and free gifts.

4

What are the advantages of TV advertising?

It can reach a wide audience.

5

What are the disadvantages of TV advertising?

Very expensive and channel hopping.

6

What are the advantages of radio advertising?

It is cheaper than TV, it can reach a wide audience and there is less channel hopping.

7

What are the disadvantages of radio advertising?

Lacks the visual impact of TV, is less memorable and only a limited amount of information can be carried in each advertisement.

8

What are the advantages of cinema advertising?

It is cheap and you have a captive audience.

9

What are the disadvantages of cinema advertising?

It has limited reach.

10

What are the advantages of billboard and poster advertising?

Cheap and can reach a wide audience.

11

What are the disadvantages of billboard and poster advertising?

Mostly ignored and can only carry limited amounts of information.

12

What are the advantages of newspaper and magazine advertising?

Can carry a lot of information and can be used to reach particular market segments.

13

What are the disadvantages of newspaper and magazine advertising?

Very expensive and and can be lost among the large amount of ads.

14

What are the advantages of internet advertising?

Worldwide potential and contain large amounts of information.

15

What are the disadvantages of internet advertising?

Audience is limited to those who use it and internet pop- ups can irritate customers.