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Flashcards in Marketing Deck (55):
1

Market

2 points

2

Marketing

4 points

3

2 approaches to marketing

2 points each

4

Elements of modern concept of marketing

4 points

5

Features of marketing

9 points

6

Objectives of marketing

6 points

7

Importance of marketing

8 points

8

Functions/Scope of Marketing

4 plus sub classification

9

Functions of Research

4 points

10

Functions of exchange

4 points

11

Functions of physical treatment

4 points

12

Facilitating functions

3 points

13

Marketing Research

4 points

14

Market Research

Meaning + 6 imp

15

Diff between market research and marketing research

3 points

16

Product Planning and Development

9 points

17

Buying

2+6 steps

18

Four modes of purchasing

With explanation

19

Assembling

3 points

20

Selling and Dividing

4 points

21

Standardisation

2 points

22

Grading

3 points

23

Advantages of standardisation and grading

5 points

24

Diff between standardisation and grading

2 points

25

Branding

+Brand
Trade Mark
Family Brand

26

Advantages of branding

6 points

27

Essentials of a good brand

5 points

28

Packing

3 points

29

Packaging

4 points

30

Advantages of packaging

6 points

31

Essentials of a good package

6 points

32

Diff between packing and packaging

2 points

33

Labelling

2 points + 3 types

34

Diff between branding and labelling

2 points

35

Warehousing

3 points

36

Warehouse

3 points

37

Functions of Warehousing

5 points

38

Transportation

5 points

39

Salesmanship

4 points

40

Price determination

3 points

41

Financing

6 points

42

Advantages of financing

5 points

43

Disadvantages of financing

3 points

44

Risk taking

3 points

45

Hedging

2 points

46

Insurance

2 points

47

Risks which can be insured

5 points

48

Non Insurable Risks

3 + 5 examples

49

Product

3 points

50

Features of Product

5 points

51

Types of Products

Consumer-3
Industrial-5

52

Service

4 points

53

Types of services

4 points

54

Diff between product and service

7 points

55

Marketing mix

7 points