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Flashcards in Marketing Research Deck (18):
1

Marketing Research

3 points

2

Advantages of market research

5 points

3

Disadvantages of marketing research

4 points

4

Process of marketing research

5 points

5

Observation Method

Meaning

6

Advantages of observation method

2 points

7

Disadvantages of observation method

4 points

8

Experimental method

Meaning

9

Advantages of experimental method

2 points

10

Disadvantages of experimental method

3 points

11

Survey Method

5 points

12

Advantages of survey method

4 points

13

Disadvantages of survey method

3 points

14

Personal Interview

Meaning, 3 adv, 3 disadv

15

Mail Survey

Meaning,3 adv, 3 disadv

16

Telephone survey

Meaning, 2 adv, 4 disadv

17

Demand

7 points

18

Methods for accessing demand

4 points