Flashcards in Marketing Strategies Deck (15)
Ways in which a firm appeals to its consumers through adding value that makes the firm unique in some way
What are external factors effecting. Marketing objectives?(3)
What is market analysis?
Process whereby a business seeks to find out and understand the market it operates in
What two reasons are there for market analysis?
Gather evidence to devise a new strategy
Identify a significant pattern in sales
What is the Delphi method?
Expertise and insights of a panel of experts
What is crm?
Customer relations management
Use of it to analyse and monitor the market and communicate with customers
What's affiliate marketing?
Key words trigger ads
Studying brain activity
Difficulty with market analysis?
Human beings not predictable
Data complex and accuruacy
Whole business has to understand
Process of making product or service appear different to that of competitors
Strategy of offering new products in new market
Strategy of attempting to expand sales in an existing market
New product to existing customers
What's a marketing plan?
What are the components of a marketing plan?(7)
A document that sets out strategies to tackle changes in the market
Implementation and time lines