Marxist Analysis Flashcards Preview

Intro to Media Studies > Marxist Analysis > Flashcards

Flashcards in Marxist Analysis Deck (16):
1

theory and social and political movement rooted in the idea that “society is the
history of class struggles” started from The German Ideology in 1845

Marxism

2

mode of production in society determines social relations of
production.

Historical Materialism

3

social consciousness such as culture, religion, education, politics, and
the judicial system.

Superstructure

4

material conditions of society
Mode of production by “force of production” such as land natural resource and
technology and its “relations of production” such as labor and ownerships.

Economic base

5

the continuous desire to increase capital.
Current deeply intertwined patterns of media ownership

Profit-motive

6

reflects an organization state in which the ownership and control of an
entire industry is dominated by just a few companies. Also called “oligopoly”.

Concentration

7

corporate practice of accumulating multiple, though not necessarily
media companies and businesses through startups, mergers, buyouts and takeovers.

Conglomeration

8

ownership pattern in which the subsidiary companies or branches within
corporation are strategically interrelated.

Integration

9

a corporation that owns and controls various aspects of production
and distribution within a single media industry.

Vertical integration

10

an ownership pattern in which a corporation dominates one
stage in the production process.

Horizontal integration

11

corporate presence in multiple countries.
Strategies for strong and tactic for weak to prevent domination

Multinationalism

12

Main strategies of profit maximization in media industry

Cross-development- involvement of multiple subsidiary companies in the development
production and distribution. Sometimes called “synergy”

13

making realality – unreality or fake. Or exaggeration.

Spectacle

14

make sequels, trilogies, spin-offs to avoid dangers“nothing succeeds like
success”

Logic of safety

15

combinations of companies into project to share if failure/success

Joint ventures

16

targeting of a specific segment of the public that shares particular but
known demographic traits, profits two-fold.

Niche marketing

Consequences- reduction of diversity, restriction of democratic ideals and spread of
cultural imperialism.