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Flashcards in Meaning & Representation Deck (16):
1

meaning

individual or collective perceptions of place

2

representation

how a place is portrayed or seen in society

3

place-memory

the ability of place to make the past come to life in the present

4

agents of change

people who aim to manage the perception of place e.g. national/local government, corporate bodies, tourist organisations, community groups

5

3 ways government changes place

place marketing, rebranding, reimaging

6

re-imaging

disassociates a place from bad pre-existing images to then attract new investment, retailing, tourists and residents

7

rebranding

the ways in which a place is re-developed and marketed so it gains a new identity to attract new investment, retailing, tourists, residents

8

regeneration

a long-term process of redevelopment and use of social, economic, environmental action to reverse urban decline and create sustainable communities

9

corporate body

an organisation or group of persons that is identified by a particular name e.g. institutions, businesses, non-profit enterprises, government agencies

10

external forces that affect a place

international institutions, global/national institutions, local/national government, individuals, TNCs, local community groups

11

place marketing

a company is paid to help give a new place-meaning to a location

12

why places mean different things to different people

history, emotional connections, childhood memories, blending of society, integration --> experience the place --> develop sense of place --> associate to location differently

13

how places gain meaning

sense of place balanced by perception of place to reflect how people view it --> forms an identity

14

factors that shape our perception

media, reading, opinions heard from people around us, celebrity influences, international organisations/governments, advertising

15

how is government an agent of change

at national and local level they introduce strategies adapted to manage/manipulate perception of place to attract people and investment

16

3 ways the government changes perception of place

place marketing, rebranding, re-imaging