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Flashcards in Media Deck (40)
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1

Two types of media?

Print and broadcast

2

Almost ___ of all U.S. television coverage of government officials focuses on the president.

80%

3

____ was the first president to master the broadcast media through his “_____” on the radio.

FDR, fireside chats

4

The era of television politics really began with the 1960 presidential debate b/t ____ and _____.

Nixon and Kennedy

5

To do so they use:

News releases, briefings, press conferences, background stories, leaks, and media events

6

A ______ can be printed or broadcast word for word or used as background information

news release

7

They can have a ____ that states the earliest time it can be published

dateline

8

____ give reporters the chance to ask officials about news releases

Briefings

9

The president’s _____ meets daily w/the press to answer questions and provide information on the president’s activities

press secretary

10

Sometimes the president or other top official will give reporters important pieces of information called _____.

backgrounders

11

_____ use the info in a story, but cannot reveal their source.

Reporters

12

______ give gov’t officials the opportunity to test new ideas or to send unofficial messages to other policy makers or foreign gov’ts

Backgrounders

13

When officials give information off the record , they cannot ____ or ____ the information.

print or broadcast

14

Sometimes _______ may leak info to expose corruption or to get top officials to pay attention to a problem.

low-level officials

15

The first televised political advertisements appeared in 1952 presidential campaign b/t _____ and ______.

Eisenhower and Stevenson

16

Television has influenced the types of candidates who run for office in several ways: (name 3)

1) good appearance
2) make unknowns become known
3) encourage celebrities

17

______ have fundamentally changed nominations for presidents through horse-race coverage.

Mass media

18

Focuses on '______’ and ‘_____’, and ‘who’s ahead’, nearly as much as the issues or positions.

winners. losers

19

The media declare a candidate who wins early primaries as the ______.

front-runner

20

Only ______ are able to attract millions of dollars in loans and campaign and volunteer support.

front-runners

21

__ has an effect how candidates communicates with the voters.

TV

22

1900 candidates began using advertisements in ______, _______, and _______ campaign lit.

newspapers, magazines, and mass mailings

23

1924 candidates began _______.

radio campaigning

24

1952 TV campaigning began with _______.

Eisenhower

25

TV campaigns use ________. (how long?)

spot advertising, (30 seconds-2 minutes)

26

_______ may also present negative images of the opposing candidate

Advertisements

27

_______ rely on extensive fundraising efforts to afford the huge fees to pay sophisticated TV ads.

Candidates

28

Most of that money goes to ________.

television ads

29

____ has helped weaken the role of political parties as the key link b/t politicians and the in national politics.

TV

30

____ also lets candidates appeal directly to the people, bypassing party leadership

TV

31

When a legislature is in the news, the media tends to report on the most controversial of Congress:

Confirmation hearings, oversight activities, personal business of members

32

The ______ requires Congress to confirm presidential appointments to high posts.

Constitution

33

_____ usually holds hearings to review such nominations

Senate

34

1989, _______ to sec of defense. Failed because his alleged alcoholism and marital problems

John Tower

35

_____ was the first cabinet nominee to be rejected by the Senate in 20 years (1969)

Tower

36

_____ has the power to review how to executive branch enforces laws and caries programs

Congress

37

In 1979, the _____began allowing closed circuit tv coverage of floor debates.

House

38

1986 The _____ began allowing TV coverage of Senate debates

Senate

39

What does C-SPAN stand for?

Cable- Satellite Public Affairs Network

40

What does FCC stand for?

Federal Communication Commission