Flashcards in Media Deck (40)
Two types of media?
Print and broadcast
Almost ___ of all U.S. television coverage of government officials focuses on the president.
____ was the first president to master the broadcast media through his “_____” on the radio.
FDR, fireside chats
The era of television politics really began with the 1960 presidential debate b/t ____ and _____.
Nixon and Kennedy
To do so they use:
News releases, briefings, press conferences, background stories, leaks, and media events
A ______ can be printed or broadcast word for word or used as background information
They can have a ____ that states the earliest time it can be published
____ give reporters the chance to ask officials about news releases
The president’s _____ meets daily w/the press to answer questions and provide information on the president’s activities
Sometimes the president or other top official will give reporters important pieces of information called _____.
_____ use the info in a story, but cannot reveal their source.
______ give gov’t officials the opportunity to test new ideas or to send unofficial messages to other policy makers or foreign gov’ts
When officials give information off the record , they cannot ____ or ____ the information.
print or broadcast
Sometimes _______ may leak info to expose corruption or to get top officials to pay attention to a problem.
The first televised political advertisements appeared in 1952 presidential campaign b/t _____ and ______.
Eisenhower and Stevenson
Television has influenced the types of candidates who run for office in several ways: (name 3)
1) good appearance
2) make unknowns become known
3) encourage celebrities
______ have fundamentally changed nominations for presidents through horse-race coverage.
Focuses on '______’ and ‘_____’, and ‘who’s ahead’, nearly as much as the issues or positions.
The media declare a candidate who wins early primaries as the ______.
Only ______ are able to attract millions of dollars in loans and campaign and volunteer support.
__ has an effect how candidates communicates with the voters.
1900 candidates began using advertisements in ______, _______, and _______ campaign lit.
newspapers, magazines, and mass mailings
1924 candidates began _______.
1952 TV campaigning began with _______.
TV campaigns use ________. (how long?)
spot advertising, (30 seconds-2 minutes)
_______ may also present negative images of the opposing candidate
_______ rely on extensive fundraising efforts to afford the huge fees to pay sophisticated TV ads.
Most of that money goes to ________.
____ has helped weaken the role of political parties as the key link b/t politicians and the in national politics.
____ also lets candidates appeal directly to the people, bypassing party leadership
When a legislature is in the news, the media tends to report on the most controversial of Congress:
Confirmation hearings, oversight activities, personal business of members
The ______ requires Congress to confirm presidential appointments to high posts.
_____ usually holds hearings to review such nominations
1989, _______ to sec of defense. Failed because his alleged alcoholism and marital problems
_____ was the first cabinet nominee to be rejected by the Senate in 20 years (1969)
_____ has the power to review how to executive branch enforces laws and caries programs
In 1979, the _____began allowing closed circuit tv coverage of floor debates.
1986 The _____ began allowing TV coverage of Senate debates
What does C-SPAN stand for?
Cable- Satellite Public Affairs Network