Media model: Hypodermic syringe

Question 1

What is the definition of the Hypodermic Syringe model?

Answer 1

Simple process by which media injects values, ideas, information directly into passive reader.

Question 2

Is there a correlation between media portrayals of violence and real life violence. If yes, how?

Answer 2

Yes, there is a correlation between media violence and real life violence. AO2 examples could be: the killing of Jamie Bolger, squid games encourages violence, Plymouth school shooting, and many more.

Question 3

Give one experiment that shows the correlation between media violence and real life violence

Answer 3

Banduras’ bobo doll study- children mimicked the violent behaviour they witnessed

Question 4

What does the strong media, weak audience mean?

Answer 4

Audience are passive dopes, mindlessly consuming information

Question 5

what does a weak media, strong audience mean?

Answer 5

Effects are limited, not easily influenced they are active interpreters

Question 6

what does a weak media, strong audience mean?

Answer 6

Effects are limited, not easily influenced they are active interpreters

Question 7

give an example of a group who are more susceptible to the media messages

Answer 7

children and teens are most vulnerable

Question 8

give an example of a group who are more susceptible to the media messages

Answer 8

children and teens are most vulnerable

Question 9

What did the researcher Morgan say about porn?

Answer 9

‘Porn is the theory, rape is the practice’

Question 10

McCabe and martin coined the term ‘Superhero effect’. What does this mean?

Answer 10

Media has a disinhibited effect. Convinces children that violence/law breaking is sometimes acceptable.