MGT 527 Flashcards
(19 cards)
Define vision and mission
What is the difference between intended and realized strategy?
What is gaining and sustaining competitive advantage?
What is scenario planning (what if questions)?
Define External Environment (Macro environment, industry environment, competitive environment)
Define Internal Environment
Define value chain
Five Generic Business Level Strategies (Narrow or broad, cost or differentiation)
Define Corporate Level Strategies (Horizontal vs Vertical Diversification, Strategic Alliances, Mergers and Acquisitions)
Name the Porters Five Forces Model
Power of Buyers
Power of Suppliers
Threat of New Entrants
Threat of Substitute Products
Intensity of Compeition
In the Porters Five Forces Model, what makes an industry attractive?
How do you conduct and use the results of SWOT analysis to generate insights from external and internal analysis?
Define value chain
What are the components of a company value chain?
What are the implications of value chain analysis?
Company vs. industry value chain
Advantages and disadvantages of going global
Cost reductions vs Local Responsiveness
International vs. Multi-domestic vs. Global-Standardization vs. Transnational Strategy