Flashcards in Midterm Test Deck (71)
The deliberate placement of objects on a page
The arrangement of elements or parts of a design (text, images) on the page.
The considered selection of design elements that have similar attributes.
Obvious differences in elements in a composition; size, form, color, and weight.
One small part of a composition, such as a point or line, an image, a letter, or a word.
A continuous form of connection between two points.
The white or colored area around an element-for example, a margin of a page.
A dot on a page, such as a period.
A form, image, or word printed or formed on the page.
The relationship of one object to another.
The repeated use of select design elements within the same composition.
The alteration of selected aspects of a repeated element.
Repetition with Variation
The open space surrounding a positive image that defines shape and directs hierarchy.
The ability of the human brain to observe an incomplete circle and to perceive it as complete.
A theory that suggests that the mind perceives and organizes holistically and finds patterns in that which appears to be unconnected.
The page, surface, or area in which the design will be place.
The mind creates a solid object on the page from suggestions of shapes and placement and proximity of elements.
Law of Closure
A composition where elements are juxtaposed and do not mirror the other forms on the page.
A composition where elements are balanced or mirrored on a page.
Folds in alternate directions.
Sheets of paper are folded in half, so that they are double thickness. The two folds are at right angles to each other and then bound on the edge.
A way of folding paper so that the outer quarters of a page are folded to meet in the center. The result works like symmetrical doors that open onto an inner page.
The direction of wood fibers that make up a piece of paper.
Method similar to paperback binding, where loose sheets are encased in a heavier paper cover, then glued to the book spine. Edges are trimmed to be flush with each other.
A way of folding a page so that successive folds turn in on themselves and the page is folded into a roll.
Binding method where sheets of paper are folded in the center, stitched together along the fold, then glued into the cover spine.
A unified, identifiable look for a product or organization.
The space on a bookstore's shelf occupied by spines of books from the same series.
The process of placing something within the interrelated systems of meaning that make up the world.