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Flashcards in Midterm Test Deck (71)
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1

The deliberate placement of objects on a page

Balance

2

The arrangement of elements or parts of a design (text, images) on the page.

Composition

3

The considered selection of design elements that have similar attributes.

Consistency

4

Obvious differences in elements in a composition; size, form, color, and weight.

Contrast

5

One small part of a composition, such as a point or line, an image, a letter, or a word.

Element

6

A continuous form of connection between two points.

Line

7

The white or colored area around an element-for example, a margin of a page.

Negative Space

8

A dot on a page, such as a period.

Point

9

A form, image, or word printed or formed on the page.

Positive Space

10

The relationship of one object to another.

Proximity

11

The repeated use of select design elements within the same composition.

Repetition

12

The alteration of selected aspects of a repeated element.

Repetition with Variation

13

The open space surrounding a positive image that defines shape and directs hierarchy.

White Space

14

The ability of the human brain to observe an incomplete circle and to perceive it as complete.

Closure

15

A theory that suggests that the mind perceives and organizes holistically and finds patterns in that which appears to be unconnected.

Gestalt Psychology

16

The page, surface, or area in which the design will be place.

Ground

17

The mind creates a solid object on the page from suggestions of shapes and placement and proximity of elements.

Law of Closure

18

A composition where elements are juxtaposed and do not mirror the other forms on the page.

Asymmetry

19

A composition where elements are balanced or mirrored on a page.

Symmetry

20

Folds in alternate directions.

Concertina Folds

21

Sheets of paper are folded in half, so that they are double thickness. The two folds are at right angles to each other and then bound on the edge.

French Folds

22

A way of folding paper so that the outer quarters of a page are folded to meet in the center. The result works like symmetrical doors that open onto an inner page.

Gatefold

23

The direction of wood fibers that make up a piece of paper.

Paper Grain

24

Method similar to paperback binding, where loose sheets are encased in a heavier paper cover, then glued to the book spine. Edges are trimmed to be flush with each other.

Perfect Binding

25

A way of folding a page so that successive folds turn in on themselves and the page is folded into a roll.

Rollover Folds

26

Binding method where sheets of paper are folded in the center, stitched together along the fold, then glued into the cover spine.

Saddle Stitching

27

A unified, identifiable look for a product or organization.

Identify

28

The space on a bookstore's shelf occupied by spines of books from the same series.

Patch

29

The process of placing something within the interrelated systems of meaning that make up the world.

Contextualization

30

Gathering material that does not preexist, such as photographing, drawing, making prototypes, interviewing people.

Primary Research