Misinformation Management Flashcards
What is disinformation?
Information that is false and deliberately fabricated to mislead persons, social groups, organisations or countries
What is misinformation?
Information that is false or inaccurate - not necessarily created with the intention of causing harm
What is the general linear of communication?
Source> Encoding > Message > Medium > Decoding > Receive > Feedback to the Source
- Noise/interference (environment) - Human bias, physical noise (distraction), authority’s opinion, emotional state, cognitive dissonance, culture and values, physiology (hunger, physical state)
- Moreover, feedback is not necessarily answered back by the source (verbal and non verbal cues)
What are the levels of communication from the top to the bottom?
Mass Communication (all of society)
Institutional (government bodies, corporations)
Intergroup (Between communities)
Intragroup (family, friends)
Interpersonal (Dyads; between 2 or 3 people)
Intrapersonal (cognitive processes, human bias)
What are some examples of the power of media?
Payne Fund Studies: Movies came out and public fear on violence -> study of how movie effect children’s behavior -> fuelled fear and there was public outcry -> reason why we have censorship in movies/age rating
The War of the Worlds by H.G. Wells
- >Made a radio programme from this book where they put realistic sound audio, fake interviews of people being attacked by martians/aliens ->Although, they had a disclaimer at the front but most people tuned in the middle of the program and thought it was real -> People in the US really thought it was real and caused so much panic, people were fleeing their houses, calling to check on their loved ones
What is the hypodermic needle (Magic Bullet) Theory?
Messages are directly received and accepted by receivers, like an injection
What is the Propaganda theory?
Systematic and manipulative use of media and communication to influence audiences
What is the two-step flow theory?
Influence is indirect; flowing first to opinion leaders, who then go on to influence the masses
What does it mean that media can be an agent for moral panic?
by creating public “folk devils” as scapegoats for symbolic crusades so as to mobilise (manipulate) broad constituencies through anger and demagoguery
What are the different opportunities and challenges the different levels of communication present?
Higher: Fewer players, Broad content, Highly regulated, Greater influence
Lower: Many players, High fragmentation, Harder to regulate, Less influence
What is gatekeeping?
selection of events and stories on the grounds of “newsworthiness” and other criteria
- Power to decide what people can consume and the interpretation of media
How do they decide what to gatekeep in media?
- Organizational (bureaucracy, routines,) and ideological (religious, cultural influences) values
- Most news media tend to “agree” tacitly on what issues are important - all said/show the same thing e.g. When Trump was president
What is agenda setting?
The power to structure issues and discourse.
- A process of media influence (intended or unintended) by which the relative importance of news, issues and persons in the public mind are affected by the order of presentation (or relative salience) in news reports.
- It is assumed that the more media attention is given to a topic, the greater is the importance attributed to it.
-Media influence is not on the direction of opinion but only on what people think about
What are the features of new media?
- Interactivity
- Virtuality
- Sociability
- Richness
- Autonomy
- Privacy
- Personlisation
What is astroturfing?
a. Coordinated inauthentic behavior by groups of people to mislead people about who they are or what they are doing
b. To create the impression that a certain opinion or message is highly credible, by pretending that it comes from a large number of unconnected independent individuals, when in reality it is all the result of a coordinated effort by a centralized source
What are the possible effects of astroturfing?
Sow distrust, instigate arguments, create uncertainty, disrupt authentic communication
Why does astroturfing work?
Humans have tendency to conform their actions to match the majority - group think, wisdom of the crowds
Pluralistic ignorance - pple think their thoughts, attitudes and feelings are diff from group -> false belief abt pple’s preferences
Fed false evidence about attitudes and behaviors of others -> creates conformist pressure to be like everyone
What is the digital divide?
Inequalities that arise from the development of computer-based digital means of communication - economic, usability, empowerment
What is media literacy?
The ability to access, comprehend, evaluate and use media in a variety of forms with
- awareness of the influences, politics and ethics that guide media organizations and media content,
- sensitivities towards the function of media in culture and society
- and understanding of the possibilities and limitations of media
What are some steps we can take to be media literate?
Authorship, analyses content, institutional purpose, audience, creative elements - what content is subjective and easily manipulated, exaggeration
Media has the power to…
- attract and direct attention
- influence opinions, beliefs, behaviors
- legitimize; to shape reality and truth
What determines how powerful the media is?
Source: concentrated with elites or spread out with independent entries?
Production: conventional and structured - creative and flexible
Content: Curated and predictable or diverse and audience oriented
Audience: passive and agreeable or active and fragmented
What is the functionalist perspective on media?
Media is explained in relation to the needs of society and its individuals
- To inform
- To facilitate consensus -> qn norms and mobilize social change
- To entertain
How does uses and gratifications apply to media?
Explains the uses of media and the satisfactions derived from media use in terms of the motives and self-perceived needs of audiences
- Information: Functional purposes
- Diversion: Escape from routine or problems, emotional release
- Relations: Companionship, social utility
- Identity: Self-reference, reality exploration, value reinforcement