Flashcards in Modified true or false Deck (17):
According to Bulan and de Leon (2002) Communication is one of those everyday activities that is intertwined with all of human life so completely that we sometimes overlook to its pervasiveness, importance, and complexity.
False -Littlejohn and Foss (2008)
Laswell’s Communication Model
Revision model which incorporates the concept of noise that refers to anything that interferes with the message .
More mechanical look at communication.
false-Shannon and Weaver’s Communication Model
Process of Communication
1. Transmission Models
4. Ritual or expressive Model
ritual or expressive
Explains that communication involves audience as “spectators rather than participants or information receivers”.
Latin word commūnicāre which roughly means ”working together
Communication has a lot to do with a sense of sharing
Television commercials aggressively convince the audience to sell the products that they advertise.
Latin term Communis which means “to share”or to “divide out”
Communication is an open process which messages sent and received are open to only one interpretation based on the context and the culture of the receiver.
false- various interpretations
As explained by Bulan and de Leon (2002) in their book Practical Speech Fundamentals,
“with speech or oral communication , societies could not attain level of civilization; communities could not organize into living and working groups, mark and ritual practices and traditions, debate and decide difficult issues, and transform society for its good.”
Usage of symbolisms
or spectators to indirectly refer
to other things.
Latin word Communis which roughly means ”working together
Shannon and Weaver’s Communication Model
Communicator relays his or her account of a selection of events or views/voices in society.
Guided by interest and demands of an audience that is known only by its selection and responses to what is offered.
false-Westley and Maclean Model of Communication
Westley and Maclean Model of Communication
Tells that communication originates from someone and their message flows through a channel , either sound waves or light waves , and that’s someone on the other end receives the message with a corresponding effect.
false-Laswell’s Communication Model
Reception model shows that is not just about saying the message but also considering how the message may be received because of factors that may influence reception
Osgood-Schramm Model of Communication
false -David Berlo SMCR Model of Comunication
Ritual or expressive model
Communication happen due to need to share understanding and emotions.
A representation of shared beliefs