Module 1: Credibility + Closing Part 1 ( CCD #5 & 6)

Question 1

What’s the goal of Credibility?

Answer 1

To show the Before & After

Question 2

Credibility should ___

Answer 2

demonstrate the transformative impact that your product or service has on the lives of your customer

Question 3

Anatomy of a Transformative Testimonial

Answer 3

Authentic Profile Photo Specificity Transformative Images (Before and After)

Question 4

Types of Trust

Answer 4

• Brand Logo’s
• # of Customers
• Case Studies

Question 5

Testimonial Tips

Answer 5

• Ask for Permission
• Make it Relevant
• Show Context of Use
• Be Specific
• Show Transformation
• Capture Emotion
• Include Numbers / ROI

Question 6

Customer Interview Script for Transformative Testimonial

Answer 6

Authetic Profile Photo

• May I have a photo of you or whoever uses the product/services, actually using it?

Specificity

• Would you be willing to record a video testimonial? (2-3min
• Which things have changed in your business because of our product/service?
• How have they changed?
• If you were to quantify the change, what metric have changed and by how much?
• Can you describe how it feels to see the change?
• I’ll also need the name, role, company name (if it’s a client), and links to any published materials documenting your use case.

Transformative Photos

• Do you have any examples of before and after in the form of the photos?

Question 7

What should you do before reaching out to customers?

Answer 7

Express appreciation and compliment about their accomplishment before stating your request, they’ll be more open to help you when they feel appreciated.

Question 8

A great testimonial should display ____

Answer 8

1. Emotional Impact
2. Buisness ROI

Question 9

Interviewing customers via phone or video can ____

Answer 9

lead to more impactful testimonials

Question 10

How to get testimonials if you don’t have customers yet?

Answer 10

reach out to thought leaders and ask them to give their perspective on your industry or the importance of what your product/service solves.

Question 11

2 Important Things About Displaying Brand Logos:

Answer 11

• Be honest about it, only display the logos if they are your actual customers and not because of the content you wrote on those platforms.
• Display the logo with a context, show what they say about your product/services so that your customers could see the actual evidence and be convinced of the authenticity

Question 12

Stop Words you Shouldn’t Use

Answer 12

• We won’t spam you
• No gimmicks

Question 13

CTA Tips

Answer 13

• Persuade
• Be Clear
• Describe what will happen
• Don’t use “Submit” as the CTA button copy
• Personalize it

Question 14

When it comes to CTA’s ______

Answer 14

don’t interfere with your audience’s thought process that would deter them from taking the action you want them to

Question 15

CTA Starting Formula

Answer 15

Your CTA should describe what will happen when you click it

Question 16

When CTA’s are:

• Smaller
• Farther Away

Answer 16

You want URGENCY

Question 17

When CTA’s are:

• Fullscreen
• Up Close & In Your Face

Answer 17

You Want LESS Urgency & Aggressivness