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Flashcards in Module 11 Deck (15):
1

Offering discounts on an employee's health insurance is a reliable way to ensure participation in wellness programs.
True
False

False. The effectiveness of such incentives is under great scrutiny and is the focus of a huge debate in the health promotion industry. For example, sometimes the employee may participate, but resents the requirement (to get the discount).

2

A common strategy to complement entrepreneurial coaches is to work with alliances formed with referral organizations.

True
False

True. Wellness coaches can plug their services into wellness programs already offering services to employees.

3

The baby-boom generation continues to have an enormous impact on healthcare in America.

True
False

True. "The economic impact of the baby boomers on wellness is even stronger than the number suggest—because this group is behaving differently than any prior generation. Boomers are refusing to passively accept the aging process." (Pilzer, The Wellness Revolution, p. 42).

4

Wellness is just about prevention.
True
False

False. It is about helping people experience their health challenges (chronic illness, surgery recovery, etc.) with the highest levels of wellness possible for them.

5

Employee Assistant Programs (EAPs) are increasingly offering wellness coaching services as one of their products.

True
False

True. EAP counselors often include people with masters degrees in counseling and psychology, or registered dieticians, nurses, and health educators.

6

Comprehensive wellness programs include
healthy-living skill development.
wellness coaching.
opportunities, facilities, and services for education.
all of the above.


all of the above.

7

Position wellness coaching as
the resource for lasting lifestyle improvement.
an ally to the healthcare professionals who want to see their patients thrive.
lifestyle medicine, helping people affect the course of their health challenge through lifestyle improvement.
all of the above

all of the above

8

Marketing development for wellness coaching should include
fitness facilities or athletic clubs.
health stores.
Senior citizen centers.
spas and day-spas.
all of the above.

all of the above

9

Another term for "marketing" is "market development."

True
False

False. "Marketing" means to market products and services people are already familiar with. "Market development" means to educate consumers as to what the products and services are and how they can benefit from them.

10

_________ are starting to see the value of integrating wellness coaches into their efforts at improving quality of care.
Medical practices, hospitals, and other medical settings
Physical therapy practices
Dieticians
All of the above

all of the above

11

Most wellness coaches find that about 70-80% of their clients already have some sort of chronic illness or condition.

True
False

True. By coaching people to thrive with diabetes, heart disease, hypertension, hyperlipidemia, and many other conditions, wellness coaches can reach a huge market and make services available to people who really need them.

12

Grow your coaching practice as you can; consider starting part-time while you gain traction.
True
False

False. Wellness coaching is a business, not a practice. However, you should consider starting part-time while you build your business.

13

Wellness consumers can be attracted by wellness-oriented
retreats.
workshops.
lectures.
all of the above.

all of the above

14

The return on investment (ROI) for comprehensive wellness program has convinced the vast majority of larger organizations to invest in wellness.
True
False

True. See Chapman, Proof Positive: The Practitioner's Guide to ROI and Program Development, 2013.

15

Wellness coaches may work with
especially valuable employees to help prevent burnout and retain them as healthy employees longer.
employees identified as being at high-risk medically in an attempt to curtail the usage of a high percentage of healthcare costs by high-risk individuals.
healthy employees, because the preventative power of living healthier wellness lifestyles is less expensive.
all of the above.

all of the above