MOJO magazine analysis

Question 1

Target audience for MOJO magazines:

Answer 1

mainly middle- aged men

Question 2

How might people identify with the MOJO magazine?

Answer 2

address readers fans so reinforces the reader’s sense of being a rock fan

aspirational models whom reader may identify with

reinforce the readers’ values of authenticity and passion associated with ‘classic rock’

Question 3

How does the MOJO magazine offer entertainment?

Answer 3

• comedy, gossip, other free gigs, attractive visuals
• escape reality and delve into the world of stars, celebrities

Question 4

How do MOJO magazines offer information?

Answer 4

gives information about rock music

Question 5

Example of layout in magazines?

Answer 5

• cluttered and ordered layout
• asymmetrical/symmetrical
• use of distinctive layout

Question 6

Examples of typography?

Answer 6

Serif/Sans Serif fonts
bold italics

Question 7

Examples of colour in magazines?

Answer 7

saturated//tone

Question 8

Examples of images in magazines?

Answer 8

misc-en-scene, camerawork

Question 9

Use of Language in magazines?

Answer 9

formal/informal, direct mode of address/slang

Question 10

What are the genre conventions in a MOJO magazine?

Answer 10

front cover dominated by a music artist

Question 11

What might a cluttered layout connote?

Answer 11

informality, chaotic, plenty

Question 12

What may an ordered layout connote?

Answer 12

formality, sophistications, tradition

Question 13

What may saturated primary colours connote?

Answer 13

brightness, youthfulness, energy

Question 14

What is the purpose of using a serif font?

Answer 14

tradition, formality, sophistication

Question 15

What might formal language connote?

Answer 15

formality, objectivity, authority

Question 16

Describe the layout of the MOJO magazine?

Answer 16

ordered content, cover lines aligned but some elements break the order

Question 17

What font do MOJO magazines use for the masthead and cover line?

Answer 17

sans serif font

Question 18

Describe the colour used in MOJO magazines?

Answer 18

bright colour palette, red ,white and yellow

Question 19

Describe hoe the image in presented in a MOJO magazine?

Answer 19

main image is in the centre of the from page emphasising their faces

Question 20

What genre conventions are displayed in the MOJO magazine?

Answer 20

main image is dominated by musicians
reflects ‘classic rock’
addresses readers as fans of classic rock

Question 21

Example of a stereotypical representation in the MOJO magazine?

Answer 21

young, white men are framed in the centre of the image to fit the stereotype of tock musicians

Question 22

Which social groups are under-represented?

Answer 22

women and other ethnic musicians are represented

Question 23

How do the representations reflect the social context?

Answer 23

dominance of celebrity culture in society

Question 24

Who is MOJO magazine published by?

Answer 24

Bauer Media

Question 25

What is a commercial magazine?

Answer 25

magazine's sole purpose is to create revenue

Question 26

What is Globalisation?

Answer 26

institution increasingly operate in a much wider scale

Question 27

How do magazines make money?

Answer 27

sponsored content product placement circulation price advertisement

Question 28

How has the internet impacted Bauer Media?

Answer 28

print media is failing

Question 29

How has Bauer Media diversified its content?

Answer 29

owning websites, radio stations, music TV Chanels

Question 30

What platforms is the MOJO magazine available?

Answer 30

computer, tablet, smartphone, kindle