Multimodal Analysis

Question 1

Semiotics

Answer 1

The study of signs/symbols and their use/interpretation.

Question 2

Multimodality

Answer 2

Use of more than one mode simultaneously.

Question 3

Example of multimodality

Answer 3

Music videos.

Question 4

3 modes:

Answer 4

Textural, Aural, Visual.

Question 5

Words and lyrics are part of which mode?

Answer 5

Textural

Question 6

Music is part of which mode?

Answer 6

Aural

Question 7

Pictures are part of which mode?

Answer 7

Visual.

Question 8

Gestural is a facet of…

Answer 8

Each mode.

Question 9

Give an example of a combination of textural and visual modes.

Answer 9

Love is textural, while the red lettering and the hearts are visual.

Question 10

Love and domestic violence are shown together. This is an example of…

Answer 10

The way modes can interact to impact perception and change meaning.

Question 11

What is the most common combination of modes?

Answer 11

Visual and textural.

Question 12

In Lana del Rey’s music video “Video Games”, she affirms that life is worth living with the lyrics “Heaven is on earth with you”. This is an example of which mode?

Answer 12

Textural

Question 13

Music that sounds sad is in a ___ key, while music that sounds happy is in a ___ key.

Answer 13

Minor, Major.

Question 14

Cadence

Answer 14

End of a musical phrase.

Question 15

Iggy Azalea’s “Fancy”, which sarcastically mocks the teen life, is an example where modes ___.

Answer 15

Conflict.