the process of communicating how a specific product or service will meet the wants and needs of a potential client
marketing
The Four Ps of marketing
communicating the benefits of a PRODUCT
identifying a competitive PRICE
determining how the service will be PROMOTED
selecting the PLACE or method of distribution
The most popular methods of earning CEUs (2)
- attending workshops or conferences
2. completing online education programs
These facilities offer a low-price membership, often including very few amenities other than access to exercise equipment. Access to amenities or programs, such as group fitness classes, small group workout programs, or personal training, costs extra, if the services are offered at all.
Low Cost Health Club
Health clubs in this category provide all features of low-cost clubs with additional amenities like higher-end locker rooms, snack and supplement sales, and group fitness workouts included
Mid-Market Health Club
Health clubs in this category typically feature multiple group-fitness studio options like indoor cycling, mind–body, and traditional group fitness programs
Premium Health Club
These organizations, such as the YMCA, operate as fitness facilities. They then use the revenue from the fitness programs and memberships to cover operational costs, improve the facilities, and fund a wide range of community-based initiatives.
Nonprofit Health Club
Certified Personal Trainers could be considered among the most important employees in a health club because…
they come in direct contact with club members on a daily basis and help them achieve the results they desire
An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods
High-intensity interval training (HIIT)
The various monetary requirements associated with the day-to-day running of a business
operational costs
What is the primary purpose of a professional certification?
To ensure individuals can perform the tasks required by a specific job category
What is the next career progression up from personal trainer and is someone who maintains a staffing schedule, providing mentorship to fitness professionals, and holds regular meetings with the entire fitness team, all while still responding directly to member needs when necessary
fitness manager
Who is promoted from a department manager position and responsible for all business operations of the club, from sales to repairs and maintenance.
general manager
Designs, implements, and coaches workout programs for the specific purpose of improving athletic performance
strength and conditioning coach
popular times for clients to work with Certified Personal Trainers (3)
5 a.m. to 9 a.m.
12 p.m. to 2 p.m.
4 p.m. to 8 p.m.
An individual who has been identified as a potential client
prospect
there are only two primary reasons why members and clients continue to return to a health club
They have learned how to enjoy exercise and are experiencing the results they want.
The service they receive is highly enjoyable, and the facility provides a sense of community.
3 stages of the sales process:
Identifying a customer’s needs
Communicating solutions for their needs
Making the sale by asking for a financial commitment to solving their needs
A relationship in which two people understand each other’s ideas, have respect for one another, and communicate well
rapport
A business management technique that helps predict how much work is needed to meet a revenue goal
forecasting
How are buying decisions primarily driven?
emotionally
A product or service identified by specific, unique characteristics
brand
A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success
SWOT analysis: strengths, weaknesses, opportunities, threats
A set of specific skills or traits that are highlighted during a sales presentation
unique selling proposition (USP)
To keep the NASM-CPT credential active and valid, NASM requires its fitness professionals to complete ____ CEUs—roughly 19 hours of continued education—every TWO YEARS with a final 0.1 unit awarded for CPR/AED recertification totaling 2.0 CEU’s
1.9
At what rate does NASM award continuing education units?
0.1 per contact hour