Non-Representative Sampling Methods: Opportunity Sampling Flashcards
(4 cards)
1
Q
Why is it called opportunity sampling?
A
Researchers look for their participants in a convenient proximity to themselves
2
Q
Why is cost and time a strength of opportunity sampling? Is it P, E or T?
A
If participants are not far then it is quick to access them and not expensive to travel there. Practical strength
3
Q
Why is representativeness a weakness of opportunity sampling? Is it P, E or T?
A
There might not be enough people from the target population that are available. Theoretical weakness
4
Q
Why is sampling bias a weakness of opportunity sampling? Is it P, E or T?
A
Researchers will only pick who is easiest to travel to
