Page 2 Flashcards
people who have a relationship with your organization
publics
people who want to engage in a communication process
key public
people who pay attention to a medium of communication and recieve messages through it. Its just a brief temporary relationship because they happen to be there when your message is delievered.
audience
people who characteristics (age, income, lifestyle) that can help your bottom line
market
linkages model
a model presented by Dr. Jim Gruing that is helpful for prioritizing stakeholders
*Enabling:
control and authority over the organization (stockholders, board of directors, regulators)
*functional:
people who provide the oranganizations input (employees) and people who consume its outputs (customers)
normative
groups with common interests ( competitors, trade associations)
diffused
groups that take an interest due to the situation ( media, commmunity activists)
situational theory of publics:
Jim Grunig- predicts information seeking and processing
3 variable of the situational theory of publics:
problem recognition, constraint recognition, level of involvement
situational theory of publics: Problem recognition
the extent to which you stop and think about a problem
situational theory of publics: Constraint recognition
the extent to which you see obstacles that limit your ability to do anything about the problem
situational theory of publics: Level of involvement
the extent to which you connect with a situation
Latent public:
low problem recognition and involvement
