page 4 Flashcards

1
Q

Is public relations generally considered to be political speech or commerical speech.

A

political

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2
Q

is social media considered to be political speech or commercial speech

A

commercial

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3
Q

if you give consumers compensation or a gift to review or praise your product, do they legally have to disclose the compensation or gift

A

yes

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4
Q

what is the first type of speech

A

financial performance

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5
Q

what does CSR stand for

A

Corporate Social Responsibility

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6
Q

What are 3 common arguements for CSR

A
  1. it can raise awareness about the company
  2. it can inspire customer loyalty
    3 it can improve employee morale
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7
Q

what is corporate social responsibility

A

when an organization publicly take a stance on social-political issues.

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8
Q

what are 4 approaches to designing a CSR program

A

a. tie in with company’s products/services
b. enviornmental
c. employee-related
d. coroporate social advocacy.

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