paper 1 (theme 1 & 4) Flashcards

1
Q

market share

A

(sales of business / total sales in market) x 100

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2
Q

price elasticity of demand (PED)

A

% change in quantity demanded / % change in price

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3
Q

percentage change

A

final - initial / initial x 100

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4
Q

income elasticity of demand (YED)

A

% change in quantity demanded / % change in income

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5
Q

cost plus pricing

A

cost per product + (mark up x unit cost)

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